Benjamin Li
Sep 29, 2008

Asia Miles relaunches website

HONG KONG - The Asia Miles website, www.asiamiles.com, has been relaunched to improve user experience for the loyalty scheme's 3.4 million members worldwide.

Asia Miles relaunches website
The new-look site includes a dynamic toolbar that allows users to choose the content they want to see on the page. Members can check and update membership information such as transaction history, outstanding Asia mileage, monthly statements, account information, as well as checking what can be claimed with their miles.
 
"Our challenge is how to make the navigation simpler and more efficient for targeting existing members and potential members, not just for frequent travellers but also shoppers and dinners," said Albert Chong, manager loyalty marketing, Asia Miles.
Source:
Campaign China

Related Articles

Just Published

3 hours ago

Meta CMO to publish new book for marketers

Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.

3 hours ago

More pocketbook, less politics: How C-suites should ...

Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.

3 hours ago

Havas Creative Network appoints Tamara Greene chief ...

Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.

3 hours ago

Publicis buys identity firm Lotame as Arthur Sadoun ...

CEO outlined client examples in 23-minute video presentation.