Noel D'souza
Jul 21, 2023

Are blue ticks on social media losing clout in the face of paid verifications?

Industry honchos weigh in on the impact of paid verification models by Meta and Twitter.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

Art Garfunkel delves into psoriasis patient ...

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

2 hours ago

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

12 hours ago

Ad block party: Can Google’s AI shut the gate early?

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

12 hours ago

The Labubu economy and the business of joy

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.