Advertising Marketing News
Jessica Heygate
Jul 31, 2022

‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline

Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.

Getty images

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Google reveals third-party cookies are here to stay
1 day ago
Jyoti Rambhai

Google reveals third-party cookies are here to stay

Google forms privacy-first partnership with IMDA and advances Privacy Sandbox APIs
Jul 21, 2023
Staff Reporters

Google forms privacy-first partnership with IMDA ...

Google delays cookie deprecation again: APAC adtech leaders respond
Apr 24, 2024
Shawn Lim

Google delays cookie deprecation again: APAC adtech ...

What Chrome’s potential spin-off means for browsers and the ad ecosystem
Nov 26, 2024
Mateusz Jedrocha

What Chrome’s potential spin-off means for browsers ...

Just Published

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign
5 hours ago
Aulia Masna

Mondelez reveals strategy behind 'Oreo Milky Way ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company
7 hours ago
Staff Reporters

Women to Watch 2024: Ruchika Varma, Future Generali ...

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

Old souls, smart tech—the consumer paradox brands can no longer ignore
8 hours ago
Noor Samra

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

Global ad spend surpasses $1 trillion, APAC to play key role
8 hours ago
Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.