Staff Reporters
Feb 1, 2010

AME 2010: Ideas for Growth

As the region emerges from the recession, this year's Asian Marketing Effectiveness (AME) Festival, held on 24 & 25 March in Shanghai, promises to remain focused on the processes behind truly effective campaigns.

AME 2010: Ideas for Growth
Going into its eighth year, the 2010 Asian Marketing Effectiveness festival will combine a celebration of the region’s most innovative and effective advertising with a two-day conference featuring a range of thought-provoking keynotes from prominent global and regional speakers, panel discussions and breakout sessions.

The awards are the largest regional event of their kind, and will be judged by a panel of distinguished agency heads and client marketers chaired by Bob O’Leary, managing director of global advertising for Citi. For the first time in the event’s history, judging will be conducted on-site. Click here to view all the judges.

Under the theme ‘Ideas for growth’, the event - fittingly held in China - will encourage participants to consider what constitutes truly effective advertising and reflect on the entire marketing process, from strategy development to execution to measurement.

The topics covered have been chosen for their relevance to a wide audience, including clients, agencies, media owners and procurement officers. Click here to view all confirmed speakers.

Two case studies in effectiveness, both developed by Bates 141, will be presented during the conference. One will be a campaign that helped channel investment into the Sichuan capital Chengdu following the devastating earthquake of 2008.
The other will be an initiative for Virgin Mobile that challenged accepted norms in Indian society to resonate with the youth
segment.

The two-day event will culminate in the AME awards presentation, where 2009’s most effective marketing campaigns will be recognised.

Related Articles

Just Published

6 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

6 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

7 hours ago

WPP removes references to DEI in latest annual report

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

14 hours ago

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.