Allianz extends F1 sponsorship

The commitment includes a contract for trackside branding, an official global partnership with Formula One and a team partnership with AT&T Williams.

In 2000, Allianz was one of the first financial service providers to sponsor Formula One and the partnership has since lasted 10 years. 

“Extending our partnership clearly underlines our long-term commitment to Formula One. It is a perfect platform to reach millions of people worldwide every race weekend,” said Steven Althaus, senior vice-president for global market management for Allianz. 

"Our key competence as a leading financial service provider is to help our customers to manage risks and opportunities. Allianz knows the principles of managing risks – in financial services as well as in Formula One. The safety and risk management standards in Formula One provide us with insights that we can use for the benefit of our 50 million motor insurance customers worldwide.” 

Asia-Pacific is also a key growth market for Allianz with over 21 million customers and the financial services giant will be launching F1 road shows and related events in markets across the region.