Aldi gets the holiday season off to a crashing start

A crash landing teaches a visitor from the far north that Aussies mean it when they say 'The more the merrier', in this campaign for Aldi by BMF.

The grocery chain aims to communicate that its low prices make it easy to welcome unexpected guests. The film shows that the friendly denizens of the outback are quite handy not only at putting out a lavish spread, but also at fixing busted up sleighs.

The campaign launched Friday with some unbranded teasers (here, here and here), then went to TV Sunday. It also includes online video, social, a website, a weekly catalogue, digital display, in-store materials, radio, outdoor, and press.

CREDITS

Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie Van Der Merwe
Art Director: Tom Johnson
Copywriter: Chris Berents
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager, ALDI: Paul Coles
Group Account Director: Aisling Colley
Senior Account Manager: James Arnold
Account Executive: India Gates
Graduate: Maddison Bailey
Agency Producer: Claire Seffrin
Director: Hamish Rothwell
Production Company: Goodoil Films
Executive Producer: Sam Long
Producer: Andrew McLean
Production Art Director:  Guy Treadgold
DOP:  Germain McMicking
Editor: Mark Burnett, The Editors
Post Production:  Alt.vfx
Composer:  Elliott Wheeler, Turning Studios
Sound Design: Rumble Studios

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