Staff Reporters
Jan 19, 2012

Air New Zealand chooses Draftfcb for lead agency

AUCKLAND - Draftfcb New Zealand has been appointed lead advertising agency for Air New Zealand.

Air New Zealand chooses Draftfcb for lead agency

The win came after a competitive pitch, with Draftfcb scheduled to formally commence work from March this year.

The brand has been recognised for some innovative campaigns in recent years, including its work featuring "Rico", a lewd and crude puppet who often interacted with celebrities in TVCs and web videos.

The incumbent lead agency was also a local grouping, the BBDO-owned .99 agency.

Bryan Crawford, chairman and Group CEO of Draftfcb in Australia and New Zealand said, “We are thrilled about our new partnership with the team at Air New Zealand, and look forward to working closely with the airline in the future.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.