Developed by Social@Ogilvy, the Facebook contest invites Singaporeans and their families to make a personal pledge to lead a fulfilling life and improve their current lifestyle.
Once a pledge is made, family and friends can show their support by offering rewards and words of encouragement while participants update their progress toward fullfilling their promise.
The contest will end on 17 July, after which the 10 most inspirational pledges will be announced as the winners on 24 July.
The social media effort is part of the insurer’s systematic approach to strengthen its relationships with policyholders, the online community and families, and builds on Facebook’s recent introduction of Timeline.
Tan Hak Leh, chief executive of AIA Singapore, noted that the increasing importance of social media in the insurance business is undeniable, especially with more Singaporeans seeking financial advice online.
“AIA Singapore chose to create a robust online engagement platform on Facebook because this is where Singaporeans are at, where they spend an average of 38 minutes daily. Tan said. "This aligns with our commitment to make protection easy-to-understand and accessible for all members of the family.”
The L.I.F.E. application also enables fans to support the less fortunate by donating to AIA Singapore’s supporting charity, Children’s Cancer Foundation.
AIA staff and financial services consultants are also pledging by participating in the 3km Community Walk-a-Jog at the upcoming Jurong Lake Run 2012 on 8 July. AIA Singapore is the presenting sponsor.
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