BEIJING - OpenTide China has been selected as digital agency-of-record for Agricultural Bank of China (ABC) on an annual retainer basis.
Agricultural Bank of China, one of the top five national banks, called for a pitch in July 2013, which OpenTide won in mid-August. The incumbent was Catch Stone Advertising.
OpenTide's scope of work will be creative, digital media buying, ad monitoring, and online PR.
The Cheil-owned agency has had previous experience in digital marketing for local banks, such as Industrial and Commercial Bank of China (ICBC) for one year and Hua Xia Bank for two years.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
