PHD focused its energy on building a future-fit workforce in 2020 and was rewarded with a gangbuster year for new business that helped cushion the loss of Unilever China and its esteemed China CEO.
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CEO dismissed idea WPP might sell AKQA in Campaign interview.
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.
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Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
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