Beyond the contentious exit of its global CEO, Mindshare believes it proved a beacon of stability for clients in 2020 while many of its competitors were flailing. It was not immune to the financial pain of Covid-19, but this did not stall new business, innovation or people initiatives.
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The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.
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Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
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