Buffeted by a series of global top management shifts and average creative output, McCann, like others, was challenged in APAC. Can gains in healthcare and digital provide fresh impetus to the Interpublic stalwart?
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Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
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The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
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