The Mediabrands agency chose to focus on protecting its people and existing clients in a tumultuous year. How did this approach impact its 2020 performance and its ongoing development?
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With the final entry deadline for Agency of the Year Global fast approaching on Tuesday 18 February, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
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With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.
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