Unburdened by legacy and well-placed to leverage the post-Covid ecommerce and CX boom, Accenture Interactive is happy to let agencies fight over creative awards and retainer accounts while eating their lunches in an industry with growing digital appetites.
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EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.
P&G, Cheil, HP, Wavemaker, AW, and more in our weekly collection of people moves and account news.
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