While scandal rocked the London HQ, M&C Saatchi’s Asia operation went about its business of trying to become a growth engine for the global network. See how well the Asia team did in meeting this objective.
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JvM London’s Siham Zerkak has seen notably poor numbers of Muslim talent within advertising across markets including Australia and China.
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.
From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.
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