A difficult year of restructuring for Dentsu compounded market challenges in its international operations, despite relative stability in Japan. Its challenge now is creating a 'One Dentsu' culture that's inclusive for all.
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The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.
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Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.
Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.
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