Affordable Art Fair appoints Rocket-X and T\PR for event promotion

The event, which will take place in November, is currently running successfully in eight major cities worldwide including London, New York, Sydney, Melbourne, Brussels, Amsterdam, Bristol and Milan.

The AAF aims to debunk the perception that art is only accessible to the well-heeled.

The Singapore event is a contemporary art fair that will feature works from 60 galleries from across Asia, Australasia, Europe and beyond.

Commenting on the event, Camilla Hewitson, AAF Singapore's fair director said: "It is important that despite being a global brand, each AAF is run as a local event to each city by understanding the local art market and bringing the best local and regional galleries with an international twist."

She added: "In this way AAF Singapore will become a ‘must do' event in the annual Singapore art calendar for existing and first buyers alike."

Beth Kennedy, executive director of T\PR said: "The event gives the appointed agencies a great opportunity to extend the fresh and engaging concept of AAF into the communications campaign."