Benjamin Li
Oct 16, 2009

Aegis Media China appoints D Sriram as chief operating officer

SHANGHAI - D Sriram, former Asia-Pacific CEO at Starcom MediaVest Group, has been appointed chief operating officer role for Aegis Media China.

Aegis Media China appoints D Sriram as chief operating officer
Sriram will start his new role next Monday and will be based in Aegis' Shanghai office, reporting to K F Lee, CEO of Aegis Media Greater China.

Sriram has 18 years of experience in the media industry across Asia, working in China, India, Hong Kong and Singapore, including a stint of 13 years with Starcom. He resigned from Starcom in March 2008 before starting up his own consultancy.

“With its vast and growing array of specialist skills across several companies, Aegis Media in China is uniquely placed to stake a claim to the future, and I am looking forward immensely to being a part of the team," said Sriram.

“This is a new position and was created to enhance our management structure and support the increasing growth of Aegis Media in China, especially in mergers and acquisitions, digital, OOH, branded content and below-the-line business," Lee said.

“His strengths include successfully steering a business, getting the best out of people, developing their potential and creating a stable environment that goes from strength to strength.”

Business for Aegis Media China has doubled over the past three years due to an aggressive expansion in digital and out-of-home. Earlier this year, the company instituted a global round of layoffs, but spared the Chinese operation.

The company is aiming to grow another 300 per cent in China in the next three years by tapping into the second- and third-tier cities and through diversified services.

Aegis Media currently has four operations in China, including Carat, Vizeum, wwwins/Isobar and Heartland/Posterscope. 



 
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

1 hour ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

2 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

2 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.