ADK launches performance unit, invests in independent VietBuzzAd

ADK announced the launch of ADK Connect, a performance-marketing unit. The offering will be available initially in the network's Singapore, Bangkok, Shanghai, Guangzhou, Hong Kong, Taipei and Vietnam offices, with expansion to the entire network expected within 12 months.

As part of this effort, ADK announced it has acquired shares in a Vietnamese independent digital agency called VietBuzzAd. Based in Ho Chi Minh City, VietBuzzAd will be rebranded as VBA. 

ADK Connect will offer end-to-end digital services, using data analytics to empower creative planning and performance campaigns, the company said. The unit will also deliver KPI-driven audience targeting, content personalization, optimization and customer conversion, along with accountability, measurability and transparency, it added.

“ADK Connect takes us into the next stage of our growth in Asia, focused on bringing future-facing solutions to our client partners," Yasu Katagi, CEO of ADK global operations, said in a release. The offering will deploy "best trends, tech and practices to develop new tactics and strategies to optimise results", he added. 

Nguyen Huu Hanh, CEO and founder of VietBuzzAd, said joining ADK will provide strong integrated digital solutions for ADK clients, enable further growth with existing clients and open up great opportunities in other markets.