ABC commercial appoints UM Australia

UM Australia won the account following a competitive pitch involving several undisclosed media agencies. 

ABC Commercial manages many of ABC's revenue-generating interests, including ABC Retail, ABC Music Label and ABC Content and Library Sales. 

The specific revenue-generating operations managed by ABC Commercial include the 54 ABC Shops and 109 ABC Centres nationwide, plus abc.net.au

With the new assignment, UM will handle ABC Commercial's media strategy, planning and investment opportunities. Previously these assignments were handled by Mitchell Media.

This is UM's third win in a week, following its appointment by international share trading company FP Markets and group buying company Cudo.