Racheal Lee
Oct 18, 2011

4As Singapore relaunches IAA

SINGAPORE - The Accredited Association of Advertising Agents (4As), in partnership with the International Advertising Association (IAA), has relaunched IAA Singapore Chapter, to provide global connectivity and intelligence for local players.

4As Singapore has relaunched IAA Singapore Chapter
4As Singapore has relaunched IAA Singapore Chapter

Anthony Kang, president at Dentsu Singapore, was picked as the chapter president of IAA; while Vincent Hoe, the group managing director at AG Advertising, was named vice president.

At the recent launch party, Ted Choo, president of 4As, said the industry has evolved a lot over the past 60 years, with borders disappearing and advertising practitioners becoming more commoditised.

“Today, we see a new ‘working arrangement’. Lines between markets and amongst players in the ecosystem are blurring. With new thinking and new technologies, the playing field is rapidly changing for advertisers, agencies and media owners. An individual today can be a client advertiser, marketer, media owner, target customer and sometimes, even an agency,” he added.

He is also the chairman of professional development (training & development) at IAA Singapore.

Alan Rutherford, chairman and world president of IAA, said, “The market is more complex than ever. Revenues are tighter and relationships more strained. In this context it is important that we pull together as an industry.”

“To protect and develop our industry, we need to ensure we self-regulate what we do to ensure our standards are upheld. We need to ensure best practices are prevalent throughout. And we need to continuously develop the next era of talent. It is with these ambitions that we operate as the IAA. I'm so glad that Singapore has joined to further the initiative,” he noted.

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.