The estimated spend for the Australian telco is A$20 million (US$12 million). It currently employs Campaign Palace for its main brand work, according to overseas reports.
3 launched the country's first 3G mobile network in April 2003 and currently has over 2 million customers.
Vodafone and Hutchison Telecommunications, a subsidiary of Hutchison Whampoa, had announced an agreement in February to merge their telecommunications businesses in Australia.
3 launched the country's first 3G mobile network in April 2003 and currently has over 2 million customers.
Vodafone and Hutchison Telecommunications, a subsidiary of Hutchison Whampoa, had announced an agreement in February to merge their telecommunications businesses in Australia.
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