Campaign AI data suggests 2022 was a slower year for new business in APAC, with total win revenue dropping 21%.
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ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.
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Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.
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Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
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