Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'The Dragon' by Ogilvy Hong Kong

KFC chose a timely moment to revive its fiery campaign.

2019 Cannes contenders: 'The Dragon' by Ogilvy Hong Kong
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The Dragon
Agency: Ogilvy Hong Kong
Client: KFC 

Nominated by:

Leigh Reyes, president and CCO, MullenLowe Philippines:

A smart, timely follow-up to last year’s big outdoor winner.

Ben Welsh, chief creative officer, DDB Group Sydney:

The print has already done very well. Good to see them building on it. A great example of minimal movement improving things.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Why traditional branding still matters in Singapore'...

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.

1 day ago

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

1 day ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

1 day ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.