This activation turned sound waves into electricity for charging phones and keeping cans of Heineken cold.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Sound Recycle
Agency: J Walter Thompson Bangkok
Client: Heineken
Nominated by:
Jorge Thauby, executive creative director, Geometry Singapore and global accounts APAC:
A clever brand experience connecting the brand with the consumers.
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The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
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The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
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