A pledge to keep the environment of a small Pacific nation clean cleaned up at tonight's Spikes Asia 2018 Awards, which just concluded at the Marina Bay Sands in Singapore.
'Palau pledge', already a heavily awarded sensation for Host / Havas Sydney (along with Red Agency), won a staggering five Spikes Grand Prix awards, in the categories of Design, Direct, Integrated, Media and PR.
Two other much-awarded pieces of work further burnished their legacies with two Grand Prix awards each:
- 'Friendshit', for Thailand's Kasikorn Bank by GreyNJ United, in Entertainment and Film
- 'Fight for territory', for Lion's Steinlager by DDB New Zealand, in Brand Experience & Activation and Outdoor.
In the special award categories, Network of the Year went to BBDO Worldwide, Asia Pacific Agency of the Year to Host/Havas Sydney, Independent Agency of the Year to Cummins&Partners Sydney, Media Network of the Year to UM, and the Spikes Palm to Revolver/Will O'Rourke Australia.
On a country basis, Australia led with 92 awards, followed by Japan with 67, India with 45, New Zealand with 44, and Thailand with 32.
Market-by-market Agency of the Year honours will be announced at a later date.
Further breakdowns on all the awards given out tonight follow, including all of the Grand Prix winners, the runners-up in the special-awards categories and then tables of all of the winners in every category.
ALL GRAND PRIX WINNERS
| Category | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Brand Experience & Activation | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Design | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Digital Craft | OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN |
| Digital | SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND |
| Direct | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Entertainment | FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND |
| Film Craft | STOP THE HORROR | GO GENTLE AUSTRALIA | ASSISTED DYING | REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA |
| Film | FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND |
| Glass | SINDOOR KHELA - NO CONDITIONS APPLY | THE TIMES OF INDIA | NEWSPAPER | FCBULKA, Gurgaon | INDIA |
| Grand Prix For Good | STOP THE HORROR | GO GENTLE AUSTRALIA | ASSISTED DYING | REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA |
| Healthcare | SIP SAFE | MONASH UNIVERSITY | SIP SAFE | Direct | Y&R ANZ, Melbourne |
| Innovation | PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA |
| Integrated | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Media | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Mobile | WE REMIT | TENCENT | WE REMIT | TENCENT, Shenzhen | CHINA |
| Music | #GIVEABEAT - A SONG FOR HEART DISEASE DRIVEN BY THE PERCUSSION OF HEARTBEATS | MAX HEALTHCARE & MAX GROUP | MAX HEALTHCARE | PROPAGANDA INDIA, Bangalore | INDIA |
| Outdoor | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| PR | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
SPECIAL AWARDS
Network of the Year:
- BBDO Worldwide
- DDB Worldwide
- Dentsu
Asia Pacific Agency of the Year:
- Host/Havas, Sydney, Australia
- DDB New Zealand, Auckland
- Dentsu Inc., Tokyo, Japan
Independent Agency of the Year:
- Cummins&Partners, Sydney, Australia
- Prakrit Advertising, Bangkok, Thailand
- Propaganda India, Bangalore, India
Media Network of the Year:
- UM
- Mindshare
- PHD Worldwide
Spikes Palm:
- Revolver/Will O'Rourke, Australia
- AOI Pro. Inc., Japan
-
Tie:
Hub Ho Hin Bangkok, Thailand
Shots Post Production, Thailand
AWARD TOTALS BY COUNTRY
| Country | Total awards |
|---|---|
| AUSTRALIA | 92 |
| JAPAN | 67 |
| INDIA | 45 |
| NEW ZEALAND | 44 |
| THAILAND | 32 |
| CHINA | 14 |
| PAKISTAN | 12 |
| SINGAPORE | 12 |
| THE PHILIPPINES | 10 |
| SOUTH KOREA | 9 |
| HONG KONG | 8 |
| CHINESE TAIPEI | 4 |
| INDONESIA | 2 |
| SRI LANKA | 1 |
| THE NETHERLANDS | 1 |
ALL WINNERS, BY CATEGORY
Notes: In the tables below, some campaigns appear multiple times under the same metal level (gold, silver or bronze) due to entries in multiple sub-categories, which for brevity we have not listed here. In addition, we have left out columns that detail additional agencies and companies that were involved in the work. Please visit the Spikes Asia website for full details.
- Brand Experience & Activation
- Creative Effectiveness
- Design
- Digital Craft
- Digital
- Direct
- Entertainment
- Film Craft
- Film
- Glass
- Grand Prix for Good
- Healthcare
- Innovation
- Integrated
- Media
- Mobile
- Music
- Outdoor
- PR
- Print & Outdoor Craft
- Print & Publishing
- Radio & Audio
BRAND EXPERIENCE & ACTIVATION
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Gold Spike | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND | |
| Silver Spike | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND | |
| FRIED CHICKEN BATH BOMBS | KFC | KFC FRIED CHICKEN BATH BOMBS | GEOMETRY GLOBAL, Tokyo / ADK, Tokyo | JAPAN | |
| 2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION | HYUNDAI MOTOR COMPANY | HYDROGEN FUEL CELL VEHICLE | INNOCEAN WORLDWIDE, Seoul / HYUNDAI MOTOR COMPANY, Seoul / ASIF KHAN, London / WHY DO BIRDS, Berlin | SOUTH KOREA | |
| PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA | |
| FRIED CHICKEN BATH BOMBS | KFC | KFC FRIED CHICKEN BATH BOMBS | GEOMETRY GLOBAL, Tokyo / ADK, Tokyo | JAPAN | |
| Bronze Spike | HAHON HOHAHO HIE | MCDONALD'S | BACON POTATO PIE | BEACON/LEO BURNETT, Tokyo | JAPAN |
| AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| MAKE IT METAL | SONY MUSIC LABELS (JAPAN) INC. | CROSSFAITH (MUSIC ARTISTS) | OGILVY JAPAN, Tokyo | JAPAN | |
| SAY IT TIKA | VODAFONE NEW ZEALAND | BRAND | FCB NEW ZEALAND, Auckland | NEW ZEALAND | |
| PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC., Tokyo | JAPAN | |
| MY CRAYON PROJECT | SHISEIDO | NO PRODUCT | R/GA TOKYO | JAPAN | |
| FRIED CHICKEN BATH BOMBS | KFC | KFC FRIED CHICKEN BATH BOMBS | GEOMETRY GLOBAL, Tokyo / ADK, Tokyo | JAPAN | |
| THE IKEA HUMAN CATALOGUE | IKEA | IKEA CATALOGUE | BBH, Singapore | SINGAPORE | |
| HOME IS NOT A BOXING RING | WOMEN AND MEN PROGRESSIVE FOUNDATION | WOMEN AND MEN PROGRESSIVE FOUNDATION | J. WALTER THOMPSON BANGKOK | THAILAND | |
| THE BRIDAL UNIFORM | UN WOMEN / ALI XEESHAN THEATER STUDIO | ANTI-CHILD-MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN | |
| HAHON HOHAHO HIE | MCDONALD'S | BACON POTATO PIE | BEACON/LEO BURNETT, Tokyo | JAPAN | |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND | |
| 720 HOURS OF YOUTH | Y!MOBILE | Y!MOBILE | HAKUHODO KETTLE INC, Tokyo / HAKUHODO INC., Tokyo | JAPAN | |
| PLAY THE GIFT | SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS | HI-STANDARD "THE GIFT" | DENTSU INC., Tokyo | JAPAN | |
| PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC., Tokyo | JAPAN | |
| THE BRIDAL UNIFORM | UN WOMEN / ALI XEESHAN THEATER STUDIO | ANTI-CHILD-MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN | |
| SINDOOR KHELA - NO CONDITIONS APPLY | THE TIMES OF INDIA | NEWSPAPER | FCBULKA, Gurgaon | INDIA |
CREATIVE EFFECTIVENESS
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Creative Effectiveness Spike | THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | FREQUENT FLYER PROGRAM | CHE PROXIMITY, Melbourne | AUSTRALIA |
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | |
| #SHARETHELOAD | P&G INDIA | ARIEL MATIC | BBDO INDIA, Mumbai | INDIA |
DESIGN
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Gold Spike | PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC., Tokyo | JAPAN |
| OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | |
| DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED. | DOT INCORPORATION | DOT MINI | SERVICEPLAN KOREA, Seoul / CLOUDANDCO, Seoul / SERVICEPLAN GERMANY, Munich / DOT INCORPORATION, Seoul | SOUTH KOREA | |
| GENOCIDE | STAEDTLER (THAILAND) LIMITED | STAEDTLER HIGHLIGHTER PENS | STAEDTLER THAILAND, BANGKOK / PRAKIT ADVERTISING, Bangkok | THAILAND | |
| Silver Spike | ALL THINGS BEAUTIFUL COME FROM NATURE | SHISEIDO | SHISEIDO WASO | WIEDEN+KENNEDY TOKYO | JAPAN |
| EVERYTHING IS ART | MELBOURNE FRINGE FESTIVAL | MELBOURNE FRINGE FESTIVAL | MELBOURNE FRINGE FESTIVAL / J. WALTER THOMPSON, Melbourne | AUSTRALIA | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | TBWA\INDIA, Mumbai | INDIA | |
| GENOCIDE | STAEDTLER (THAILAND) LIMITED | STAEDTLER HIGHLIGHTER PENS | STAEDTLER THAILAND, BANGKOK / PRAKIT ADVERTISING, Bangkok | THAILAND | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | TBWA\INDIA, Mumbai | INDIA | |
| HAHON HOHAHO HIE | MCDONALD'S | BACON POTATO PIE | BEACON/LEO BURNETT, Tokyo | JAPAN | |
| THE BRIDAL UNIFORM | UN WOMEN / ALI XEESHAN THEATER STUDIO | ANTI-CHILD-MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN | |
| LABELS FOR UNSUNG HEROES | GINEBRA SAN MIGUEL INC. | GINEBRA SAN MIGUEL | ASPAC CREATIVE COMMUNICATIONS, Makati City | THE PHILIPPINES | |
| PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC., Tokyo | JAPAN | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | TBWA\INDIA, Mumbai | INDIA | |
| YOU AND IMMUNE SYSTEM. EXHIBITION | MEIJI CO., LTD. | CORPORATE (STUDY OF LACTOIBATILUS) | DENTSU INC., Tokyo / BRAVO, Tokyo | JAPAN | |
| THE PHILHARMONIC TURNTABLE ORCHESTRA | TECHNICS / PANASONIC CORPORATION | TECHNICS / SL-1200 | DENTSU INC., Tokyo | JAPAN | |
| HOT & SPICY | KFC BIRDLAND (HONG KONG) LTD | KFC | OGILVY HONG KONG | HONG KONG | |
| GET BACK, TOHOKU. | EAST JAPAN RAILWAY COMPANY | TOHOKU SHINKANSEN | DENTSU INC., Tokyo | JAPAN | |
| Bronze Spike | HEART SIGNATURE | MITSUFUJI CORPORATION | HAMON | DENTSU INC., Tokyo | JAPAN |
| THE BRIDAL UNIFORM | UN WOMEN / ALI XEESHAN THEATER STUDIO | ANTI-CHILD-MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | TBWA\INDIA, Mumbai | INDIA | |
| YOU AND IMMUNE SYSTEM. EXHIBITION | MEIJI CO., LTD. | CORPORATE (STUDY OF LACTOIBATILUS) | DENTSU INC., Tokyo / BRAVO, Tokyo | JAPAN | |
| ONE PLUS ONE. | MINISTRY OF FOREIGN AFFAIRS OF JAPAN | SDGS JAPAN | DENTSU INC., Tokyo | JAPAN | |
| GET BACK, TOHOKU. | EAST JAPAN RAILWAY COMPANY | TOHOKU SHINKANSEN | DENTSU INC., Tokyo | JAPAN | |
| THE BULLETPROOF NOVEL | SOC OUTREACH | GIRLS' EDUCATION | BBDO PAKISTAN, Lahore | PAKISTAN | |
| REDEFINING DISTANCE | NTT DOCOMO, INC. | NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY | DENTSU INC., Tokyo | JAPAN | |
| REDEFINING DISTANCE | NTT DOCOMO, INC. | NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY | DENTSU INC., Tokyo | JAPAN | |
| 2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION | HYUNDAI MOTOR COMPANY | HYDROGEN FUEL CELL VEHICLE | INNOCEAN WORLDWIDE, Seoul / HYUNDAI MOTOR COMPANY, Seoul / ASIF KHAN, London / WHY DO BIRDS, Berlin | SOUTH KOREA | |
| THIS IS A TREE | PACIFIC PAINT (BOYSEN) PHILIPPINES INC. | PACIFIC PAINT (BOYSEN) PHILIPPINES INC. | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | |
| SIP SAFE | MONASH UNIVERSITY | SIP SAFE | Y&R ANZ, Melbourne | AUSTRALIA | |
| FIREBLANKET | NRMA INSURANCE | FIREBLANKET | M&C SAATCHI, Sydney / TRICKY JIGSAW, Sydney | AUSTRALIA | |
| TO ADMIRE/TO DIMINISH (SEEK YOUR WAY CAMPAIGN) | THE ONE CLUB GREAT CHINA OFFICE | PORTFOLIO NIGHT | SERVICEPLAN BEIJING | CHINA | |
| INFINITE FUTURES | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE | McCANN MELBOURNE | AUSTRALIA | |
| OPTICAL ODYSSEY | JINS INC. | JINS TIME SLIP GLASSES | DENTSU INC., Tokyo | JAPAN |
DIGITAL CRAFT
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN |
| Gold Spike | YAMAZAKI MOMENTS | SUNTORY HOLDINGS LTD. | SUNTORY YAMAZAKI DISTILLERY | DENTSU INC., Tokyo | JAPAN |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | |
| Silver Spike | TOKYO PEN PIXEL | MUJI | NO PRODUCT | R/GA TOKYO | JAPAN |
| INFINITE FUTURES | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE | McCANN MELBOURNE | AUSTRALIA | |
| Bronze Spike | YEAR WITH UBER | UBER | YEAR WITH UBER | R/GA SINGAPORE | SINGAPORE |
| WRONG WORLD FINALS | MARS WRIGLEY CONFECTIONERY | SNICKERS | BBDO GUERRERO, Makati City | THE PHILIPPINES | |
| AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| CHATTY SCHOOL BUS | HYUNDAI MOTOR COMPANY | HYUNDAI PR | HYUNDAI MOTOR COMPANY, Seoul / INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | |
| RE:SCAM | NETSAFE | CYBER SECURITY | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
DIGITAL
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND |
| Gold Spike | AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA |
| STOP THE HORROR | GO GENTLE AUSTRALIA | ASSISTED DYING | REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA | |
| OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | |
| Silver Spike | #POWERLESSQUEEN | PROJECT NANHI KALI | NON PROFIT ORGANISATION | WATCONSULT, Mumbai | INDIA |
| DISGUSTING STORIES | BAHAY TULUYAN INC. (SHELLTER HOUSE) | BAHAY TULUYAN INC. (SHELLTER HOUSE) | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | |
| WASTELAND WITH A V | FRUCOR | V ENERGY DRINK | TKT SYDNEY | AUSTRALIA | |
| DISAPPEARING PERSON ALERTS | QUEENSLAND POLICE SERVICE | DISAPPEARING PERSON ALERTS | BWM DENTSU, Melbourne | AUSTRALIA | |
| OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND | |
| FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| Bronze Spike | WASTELAND WITH A V | FRUCOR | V ENERGY DRINK | TKT SYDNEY | AUSTRALIA |
| HEARPRINT | COCHLEAR | COCHLEAR HEARING IMPLANTS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| AUSSIE NEWS TODAY | TOURISM AUSTRALIA | AUSTRALIA | CLEMENGER BBDO SYDNEY | AUSTRALIA | |
| MY CRAYON PROJECT | SHISEIDO | NO PRODUCT | R/GA TOKYO | JAPAN | |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | |
| MAKING THE LIST | LEGO | LEGO | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| LOVE THY NEIGHBOR FILM | KAPISANAN NG MGA BRODKASTER NG PILIPINAS (KBP) OR ASSOCIATION OF BROADCASTER OF | KAPISANAN NG MGA BRODKASTER NG PILIPINAS (KBP) OR ASSOCIATION OF BROADCASTER OF THE PHILIPPINES | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | |
| THE PHILHARMONIC TURNTABLE ORCHESTRA | TECHNICS / PANASONIC CORPORATION | TECHNICS / SL-1200 | DENTSU INC., Tokyo | JAPAN | |
| AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| INVISIBLE FRIENDS | MISSING PERSONS ADVOCACY NETWORK | MISSING PERSONS ADVOCACY NETWORK | whiteGREY MELBOURNE | AUSTRALIA | |
| #POWERLESSQUEEN | PROJECT NANHI KALI | NON PROFIT ORGANISATION | WATCONSULT, Mumbai | INDIA | |
| PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC., Tokyo | JAPAN | |
| CALLING ALL WILL SMITHS | NETFLIX | BRIGHT MOVIE | WE ARE SOCIAL, Sydney | AUSTRALIA | |
| AUSSIE NEWS TODAY | TOURISM AUSTRALIA | AUSTRALIA | CLEMENGER BBDO SYDNEY | AUSTRALIA | |
| LUCY | PRINCE OF WALES HOSPITAL | PRINCE OF WALES HOSPITAL - SPINAL UNIT | DELOITTE AUSTRALIA, Melbourne | AUSTRALIA | |
| SAFETY SPOKES | EYES, JAPAN CO. LTD. | FUKUSHIMA WHEELS | OGILVY JAPAN, Tokyo | JAPAN |
DIRECT
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Gold Spike | SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND |
| FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND | |
| PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA | |
| Silver Spike | AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA |
| SAY IT TIKA | VODAFONE NEW ZEALAND | BRAND | FCB NEW ZEALAND, Auckland | NEW ZEALAND | |
| MY CRAYON PROJECT | SHISEIDO | NO PRODUCT | R/GA TOKYO | JAPAN | |
| MY CRAYON PROJECT | SHISEIDO | NO PRODUCT | R/GA TOKYO | JAPAN | |
| RE:SCAM | NETSAFE | CYBER SECURITY | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| Bronze Spike | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | TBWA\INDIA, Mumbai | INDIA | |
| INCONVENIENCE STORES | SWANN INSURANCE | MOTORCYCLE INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| PROJECT FREE PERIOD | STAYFREE | SANITARY NAPKINS | DDB MUDRA, Mumbai | INDIA | |
| SINDOOR KHELA - NO CONDITIONS APPLY | THE TIMES OF INDIA | NEWSPAPER | FCBULKA, Gurgaon | INDIA | |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | |
| RE:SCAM | NETSAFE | CYBER SECURITY | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| INCONVENIENCE STORES | SWANN INSURANCE | MOTORCYCLE INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| RE:SCAM | NETSAFE | CYBER SECURITY | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| MAKING THE LIST | LEGO | LEGO | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| THE IKEA HUMAN CATALOGUE | IKEA | IKEA CATALOGUE | BBH, Singapore | SINGAPORE | |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND |
ENTERTAINMENT
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND |
| Gold Spike | THREE MINUTES | APPLE | IPHONE X | TBWA\MEDIA ARTS LAB, Shanghai | CHINA |
| CANESTEN - THRUSH: THE MUSICAL | BAYER | CANESTEN | PHD, Sydney / SKETCHSHE, SYDNEY | AUSTRALIA | |
| Silver Spike | WASTELAND WITH A V | FRUCOR | V ENERGY DRINK | TKT SYDNEY | AUSTRALIA |
| 720 HOURS OF YOUTH | Y!MOBILE | Y!MOBILE | HAKUHODO KETTLE INC, Tokyo / HAKUHODO INC., Tokyo | JAPAN | |
| PLAY THE GIFT | SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS | HI-STANDARD "THE GIFT" | DENTSU INC., Tokyo | JAPAN | |
| Bronze Spike | HAIR TALK | UNILEVER | SUNSILK | J. WALTER THOMPSON BANGKOK | THAILAND |
| CHOOSE FOR CHANGE | P&G | SHIKSHA | LEO BURNETT INDIA, Mumbai | INDIA | |
| STOP THE HORROR | GO GENTLE AUSTRALIA | ASSISTED DYING | REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA | |
| THE IKEA HUMAN CATALOGUE | IKEA | IKEA CATALOGUE | BBH, Singapore | SINGAPORE | |
| ŠKODA X HANDSOME DANCER “COINCIDANCE” | ŠKODA TAIWAN | ŠKODA BRAND | REDBIT PICTURES, Taipei City / SKODA TAIWAN, Taipei City | CHINESE TAIPEI | |
| THE POWER OF NUMBERS | STANDARD CHARTERED BANK | LIVERPOOL FC PARTNERSHIP | STANDARD CHARTERED BANK, Singapore / OCTAGON, Sydney | SINGAPORE | |
| SUBARU "YOUR STORY WITH" WHOLISTIC BRANDED ENTERTAINMENT CP WITH TVC/TVDRAMA/NOV | SUBARU | CORPORATE BRAND | STORIES, Tokyo / HAKUHODO INC., Tokyo | JAPAN | |
| SUEDE GULLY | PUMA | PUMA SUEDES | DDB MUDRA, Mumbai | INDIA |
FILM CRAFT
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | STOP THE HORROR | GO GENTLE AUSTRALIA | ASSISTED DYING | REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA |
| Gold Spike | FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND |
| FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND | |
| STOP THE HORROR | GO GENTLE AUSTRALIA | ASSISTED DYING | REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA | |
| OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | |
| DISGUSTING STORIES | BAHAY TULUYAN INC. (SHELLTER HOUSE) | BAHAY TULUYAN INC. (SHELLTER HOUSE) | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | |
| HONDA - 'THE JOY OF MOVING YOU' | HONDA | HONDA | BLACKBIRD, Sydney / LEO BURNETT MELBOURNE | AUSTRALIA | |
| Silver Spike | THE DANCE | SPEIGHT'S | BEER | THE SWEET SHOP, Auckland / DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| THREE MINUTES | APPLE | IPHONE X | TBWA\MEDIA ARTS LAB, Shanghai | CHINA | |
| ARMOURED TRUCK | LOTTO NEW ZEALAND | LOTTO POWERBALL | SCOUNDREL, Sydney / DDB NEW ZEALAND, Auckland | AUSTRALIA | |
| FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND | |
| ARMOURED TRUCK | LOTTO NEW ZEALAND | POWERBALL | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| THE DANCE | LION | SPEIGHTS | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| ARMOURED TRUCK | LOTTO NEW ZEALAND | POWERBALL | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| THE DANCE | LION | SPEIGHTS | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| THE STORY OF KAVERI (AND EVERY RIVER EVERYWHERE) | REFORESTINDIA.IN | REFORESTATION | EARLY MAN FILMS, Mumbai / REFOREST INDIA, Bangalore | INDIA | |
| THE STORY OF KAVERI (AND EVERY RIVER EVERYWHERE) | REFORESTINDIA.IN | REFORESTATION | EARLY MAN FILMS, Mumbai / REFOREST INDIA, Bangalore | INDIA | |
| TINY DOLL | KIMBERLY - CLARK | KLEENEX | J. WALTER THOMPSON BANGKOK | THAILAND | |
| STOP THE HORROR | GO GENTLE AUSTRALIA | GO GENTLE AUSTRALIA | ARC EDIT, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA | |
| THE PHILHARMONIC TURNTABLE ORCHESTRA | TECHNICS / PANASONIC CORPORATION | TECHNICS / SL-1200 | DENTSU INC., Tokyo | JAPAN | |
| THE PHILHARMONIC TURNTABLE ORCHESTRA | TECHNICS / PANASONIC CORPORATION | TECHNICS / SL-1200 | DENTSU INC., Tokyo | JAPAN | |
| TOYOTA - DRIVE HAPPY | TOYOTA NEW ZEALAND | TOYOTA | ALT.VFX, Brisbane / SAATCHI & SAATCHI, Auckland | AUSTRALIA | |
| LOST PANDA | TILE | TILE | ALT.VFX, Brisbane / DEUTSCH LA | AUSTRALIA | |
| OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | |
| HELP. IT'S WHAT AUSTRALIANS DO | WESTPAC | WESTPAC | ALT.VFX, Brisbane / DDB SYDNEY | AUSTRALIA | |
| Bronze Spike | BODYBUILDER | UNILEVER | POND'S MEN LIGHTNING OIL SCRUB | OGILVY SINGAPORE | SINGAPORE |
| THE STORY OF KAVERI (AND EVERY RIVER EVERYWHERE) | REFORESTINDIA.IN | REFORESTATION | EARLY MAN FILMS, Mumbai / REFOREST INDIA, Bangalore | INDIA | |
| OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | |
| HELP. IT'S WHAT WE DO. | WESTPAC | 200 YEARS BRAND TVC | EXIT FILMS, Sydney / DDB SYDNEY | AUSTRALIA | |
| FRANK | WESTPAC | FINANCIAL SERVICES | DDB SYDNEY | AUSTRALIA | |
| WESTPAC 200 | WESTPAC AUSTRALIA | BANKING | DDB SYDNEY | AUSTRALIA | |
| FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND | |
| WESTPAC 200 | WESTPAC AUSTRALIA | BANKING | DDB SYDNEY | AUSTRALIA | |
| FORCE | NIKE | AIR FORCE 1 | DENTSU ISOBAR, Tokyo | JAPAN | |
| YAMAZAKI MOMENTS | SUNTORY HOLDINGS LTD. | SUNTORY YAMAZAKI DISTILLERY | DENTSU INC., Tokyo | JAPAN | |
| WESTPAC 200 | WESTPAC AUSTRALIA | BANKING | DDB SYDNEY | AUSTRALIA | |
| TIFFANY BLUE | TIFFANY & CO. JAPAN INC., RECRUIT MARKETING PARTNERS CO.,LTD. | TIFFANY / ENGAGEMENT RING | GEEK PICTURES, Tokyo / GENKI KAWAMURA INC., Tokyo | JAPAN | |
| THE PHILHARMONIC TURNTABLE ORCHESTRA | TECHNICS/PANASONIC CORPORATION | TECHNICS/ SL-1200 | DENTSU INC., Tokyo | JAPAN | |
| FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND | |
| RUN IT | NIKE | NIKE | WIEDEN+KENNEDY TOKYO | JAPAN | |
| OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | AOI PRO. INC., Tokyo / SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | |
| BODYBUILDER | UNILEVER | POND'S MEN LIGHTNING OIL SCRUB | OGILVY SINGAPORE | SINGAPORE | |
| THE STORY OF KAVERI (AND EVERY RIVER EVERYWHERE) | REFORESTINDIA.IN | REFORESTATION | EARLY MAN FILMS, Mumbai / REFOREST INDIA, Bangalore | INDIA | |
| FRANK (MUSIC) | WESTPAC | BEREAVEMENT | LEVEL TWO MUSIC, Melbourne / DDB SYDNEY / WESTPAC, Sydney | AUSTRALIA | |
| LOST PANDA | TILE | TILE | ALT.VFX, Brisbane / DEUTSCH LA | AUSTRALIA |
FILM
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | FRIENDSHIT | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | GREYNJ UNITED, Bangkok | THAILAND |
| Gold Spike | STOP THE HORROR | GO GENTLE AUSTRALIA | ASSISTED DYING | REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA |
| THREE MINUTES | APPLE | IPHONE X | TBWA\MEDIA ARTS LAB, Shanghai | CHINA | |
| Silver Spike | THE SECRET | MONDE NISSIN (THAILAND) CO., LTD. | VOIZ WAFFLE CHOCOLATE | OGILVY, Bangkok | THAILAND |
| KUNGFU WATER | VATTI | TRINITY HEALTHY DISHWASHER | THE NINE, Shanghai / INSIGHT GROUP, Shanghai | CHINA | |
| DUNDEE: THE SON OF A LEGEND RETURNS HOME | TOURISM AUSTRALIA | AUSTRALIA | REVOLVER/WILL O'ROURKE, Sydney / DROGA5, New York | AUSTRALIA | |
| OBSESSION FOR SMOOTHNESS | DOUBLE A | DOUBLE A | SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | |
| THE BOX | MONDE NISSIN (THAILAND) CO., LTD. | VOIZ CRECKER | OGILVY, Bangkok | THAILAND | |
| AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| Bronze Spike | ARMOURED TRUCK | LOTTO NEW ZEALAND | POWERBALL | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| DEPARTURE : EPISODE 01 / 02 | MURATA FUNERAL HOMES | MURATA FUNERAL HOMES | DENTSU WEST JAPAN, Matsuyama | JAPAN | |
| WESTPAC 200 | WESTPAC AUSTRALIA | BANKING | DDB SYDNEY | AUSTRALIA | |
| THE STORY OF KAVERI (AND EVERY RIVER EVERYWHERE) | REFORESTINDIA.IN | REFORESTATION | EARLY MAN FILMS, Mumbai / REFOREST INDIA, Bangalore | INDIA | |
| HAIR TALK | UNILEVER | SUNSILK | J. WALTER THOMPSON BANGKOK | THAILAND | |
| TINY DOLL | KIMBERLY - CLARK | KLEENEX | J. WALTER THOMPSON BANGKOK | THAILAND | |
| FOREVER | ELE TUJAA THAILAND | ELE MINERAL WHITE MASK PLUS | LOBSTER & CO COMPANY.,LTD., Bangkok | THAILAND | |
| THE MORE THE MERRIER | ALDI AUSTRALIA | ALDI AUSTRALIA: CHRISTMAS CAMPAIGN 2017 | BMF ADVERTISING, Sydney | AUSTRALIA | |
| THE PHILHARMONIC TURNTABLE ORCHESTRA | TECHNICS / PANASONIC CORPORATION | TECHNICS / SL-1200 | DENTSU INC., Tokyo | JAPAN | |
| VIRTUAL EQUALITY | QUEERAZ | MARRIAGE EQUALITY | J. WALTER THOMPSON, Sydney | AUSTRALIA |
GLASS
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | SINDOOR KHELA - NO CONDITIONS APPLY | THE TIMES OF INDIA | NEWSPAPER | FCBULKA, Gurgaon | INDIA |
| Glass Spike | THE BRIDAL UNIFORM | UN WOMEN / ALI XEESHAN THEATER STUDIO | ANTI-CHILD-MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN |
| PROJECT FREE PERIOD | STAYFREE | SANITARY NAPKINS | DDB MUDRA, Mumbai | INDIA | |
| THE MATRIARCHS | CAREFREE | CAREFREE PANTYLINERS | DDB SYDNEY | AUSTRALIA |
GRAND PRIX FOR GOOD
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix for Good | STOP THE HORROR | GO GENTLE AUSTRALIA | ASSISTED DYING | REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA |
HEALTHCARE
| Award | Title | Client | Product | Medium | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|---|
| Grand Prix | SIP SAFE | MONASH UNIVERSITY | SIP SAFE | Direct | Y&R ANZ, Melbourne | AUSTRALIA |
| Gold Spike | THE GOOD VIBES PROJECT | SENSE INTERNATIONAL INDIA | MOBILE APP FOR THE DEAFBLIND | Mobile | CHEIL WORLDWIDE, Gurgaon | INDIA |
| DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED. | DOT INCORPORATION | DOT MINI | Product Innovation | SERVICEPLAN KOREA, Seoul / CLOUDANDCO, Seoul / SERVICEPLAN GERMANY, Munich / DOT INCORPORATION, Seoul | SOUTH KOREA | |
| PROJECT FREE PERIOD | STAYFREE | SANITARY NAPKINS | PR | DDB MUDRA, Mumbai | INDIA | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | Product Innovation | TBWA\INDIA, Mumbai | INDIA | |
| Silver Spike | TINY DOLL | KIMBERLY - CLARK | KLEENEX | Film: Cinema, TV and Digital Film Content | J. WALTER THOMPSON BANGKOK | THAILAND |
| TINY DOLL | KIMBERLY - CLARK | KLEENEX | Film Craft: Cinematography | J. WALTER THOMPSON BANGKOK | THAILAND | |
| LOCOMO CHALLENGE | LOCOMO CHALLENGE COUNCIL | LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT) | PR | LOCOMO CHALLENGE COUNCIL, Tokyo / HAKUHODO INC., Tokyo | JAPAN | |
| RITEMED BUDGET EPICS - KNIGHT OF THE LIVING DEAD / HIMALAYAN SHOWDOWN / THE GREAT SANDSTORM | RITEMED PHILIPPINES, INC. | GENERIC MEDICINES | Radio & Audio | McCANN MANILA | THE PHILIPPINES | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | Product Innovation | TBWA\INDIA, Mumbai | INDIA | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | Print & Publishing | TBWA\INDIA, Mumbai | INDIA | |
| Bronze Spike | VICKS TOUCH OF CARE PHILIPPINES | PROCTER AND GAMBLE, VICKS PHILIPPINES | VICKS | Film: Cinema, TV and Digital Film Content | PUBLICIS SINGAPORE / PROCTER & GAMBLE, Singapore | SINGAPORE |
| VICKS-TOUCH OF CARE | P&G | VICKS | PR | 20:20 MSL, Mumbai | INDIA | |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | Use of Technology | BWM DENTSU, Sydney | AUSTRALIA | |
| THE GOOD VIBES PROJECT | SENSE INTERNATIONAL INDIA | MOBILE APP FOR THE DEAFBLIND | Use of Technology | CHEIL WORLDWIDE, Gurgaon | INDIA | |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | Product Innovation | BWM DENTSU, Sydney | AUSTRALIA | |
| PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | PR | BWM DENTSU, Sydney | AUSTRALIA | |
| SEHAT KA BATUA - THE HEALTH PURSE | MAHINDRA RISE | CSR | Ambient Outdoor | GREY INDIA, Mumbai | INDIA | |
| SURVIVORS COLLECTION | BREAST CANCER FOUNDATION NEW ZEALAND | OCTOBER AWARENESS MONTH | Print & Outdoor Craft: Photography | COLENSO BBDO, Auckland | NEW ZEALAND | |
| PROJECT FREE PERIOD | STAYFREE | SANITARY NAPKINS | Brand Experience & Activation | DDB MUDRA, Mumbai | INDIA | |
| DR. INTERNET | KONSULTAMD | KONSULTAMD | Film: Cinema, TV and Digital Film Content | GIGIL, Taguig | THE PHILIPPINES | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | Print & Publishing | TBWA\INDIA, Mumbai | INDIA |
INNOVATION
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | PROJECT REVOICE | THE ALS ASSOCIATION | PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA |
| Innovation Spike | RELÚMINO | SAMSUNG ELECTRONICS | RELÚMINO | CHEIL WORLDWIDE, Seoul / SAMSUNG ELECTRONICS, Suwon City | SOUTH KOREA |
| LUCY | PRINCE OF WALES HOSPITAL | PRINCE OF WALES HOSPITAL - SPINAL UNIT | DELOITTE AUSTRALIA, Melbourne | AUSTRALIA |
INTEGRATED
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Silver Spike | THE IKEA HUMAN CATALOGUE | IKEA | IKEA CATALOGUE | BBH, Singapore | SINGAPORE |
| SINDOOR KHELA - NO CONDITIONS APPLY | THE TIMES OF INDIA | NEWSPAPER | FCBULKA, Gurgaon | INDIA | |
| GOULBURN VALLEY FOOD TOURS | SPC ARDMONA | GOULBURN VALLEY FRUIT | SPC ARDMONA, Melbourne / LEO BURNETT MELBOURNE | AUSTRALIA | |
| Bronze Spike | HAHON HOHAHO HIE | MCDONALD'S | BACON POTATO PIE | BEACON/LEO BURNETT, Tokyo | JAPAN |
MEDIA
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Gold Spike | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| RE:SCAM | NETSAFE | CYBER SECURITY | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| SAMSUNG-NDTV CAMERA PARTNERSHIP | SAMSUNG INDIA PRIVATE LIMITED | SAMSUNG SMARTPHONE CAMERAS | LODESTAR UM, Mumbai | INDIA | |
| Silver Spike | MAKING THE LIST | LEGO | LEGO | CHE PROXIMITY, Melbourne | AUSTRALIA |
| RE:SCAM | NETSAFE | CYBER SECURITY | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| VOLVO LIGHTNING POWERED BILLBOARD | VOLVO | VOLVO CAR S90 T8 PLUG-IN HYBRID | GREYNJ UNITED, Bangkok | THAILAND | |
| SIP SAFE | MONASH UNIVERSITY | SIP SAFE | Y&R ANZ, Melbourne | AUSTRALIA | |
| TAP FOR YOUR TOWN | MASTERCARD | CONTACTLESS PAYMENT | McCANN SYDNEY | AUSTRALIA | |
| HOME IS NOT A BOXING RING | WOMEN AND MEN PROGRESSIVE FOUNDATION | WOMEN AND MEN PROGRESSIVE FOUNDATION | J. WALTER THOMPSON BANGKOK | THAILAND | |
| 720 HOURS OF YOUTH | Y!MOBILE | Y!MOBILE | HAKUHODO KETTLE INC, Tokyo / HAKUHODO INC., Tokyo | JAPAN | |
| LITTLE MOMENTS. BIGGER THINGS | SAMSUNG | NOTE 8 PHONE | DIGITAS, Singapore / PUBLICIS SINGAPORE | SINGAPORE | |
| RED ROCK DELI, THE SYNC TO SALES | PEPSICO | RED ROCK DELI TASTE SPACE | PHD, Sydney | AUSTRALIA | |
| HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD | UNIQLO/FAST RETAILING | UNIQLO STORES | MINDSHARE CHINA, Shanghai | CHINA | |
| AUSSIE NEWS TODAY | TOURISM AUSTRALIA | AUSTRALIA | CLEMENGER BBDO SYDNEY | AUSTRALIA | |
| UNMUTE | MOVEMBER | SUICIDE PREVENTION | CUMMINS & PARTNERS, Melbourne | AUSTRALIA | |
| Bronze Spike | THE FLIXONASE ALLERGY MONITOR | GSK | FLIXONASE NASAL ALLERGY SPRAY | MEDIACOM, Beijing | CHINA |
| AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD | UNIQLO/FAST RETAILING | UNIQLO STORES | MINDSHARE CHINA, Shanghai | CHINA | |
| PLAY THE GIFT | SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS | HI-STANDARD "THE GIFT" | DENTSU INC., Tokyo | JAPAN | |
| DISAPPEARING PERSON ALERTS | QUEENSLAND POLICE SERVICE | DISAPPEARING PERSON ALERTS | BWM DENTSU, Melbourne | AUSTRALIA | |
| #POWERLESSQUEEN | PROJECT NANHI KALI | NON PROFIT ORGANISATION | WATCONSULT, Mumbai | INDIA | |
| AUTOADS | CARSALES.COM.AU | ONLINE AUTOMOTIVE CLASSIFIEDS | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| VECTOR LIGHTS | AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR | AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR | COLENSO BBDO, Auckland | NEW ZEALAND | |
| THE BRIDAL UNIFORM | UN WOMEN / ALI XEESHAN THEATER STUDIO | ANTI-CHILD-MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN | |
| WIN OVER CHINA GIFTING SEASON | UNIQLO/FAST RETAILING | UNIQLO SENIOR SERIES | MINDSHARE CHINA, Shanghai | CHINA | |
| DEADPOOL HIJACKS GOVERNMENT BROADCASTER | TWENTIETH CENTURY FOX | DEADPOOL 2 | MEDIACOM NEW ZEALAND, Auckland / TVNZ, Auckland | NEW ZEALAND | |
| CANESTEN - THRUSH: THE MUSICAL | BAYER | CANESTEN | PHD, Sydney / SKETCHSHE, SYDNEY | AUSTRALIA |
MOBILE
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | WE REMIT | TENCENT | WE REMIT | TENCENT, Shenzhen | CHINA |
| Gold Spike | DISAPPEARING PERSON ALERTS | QUEENSLAND POLICE SERVICE | DISAPPEARING PERSON ALERTS | BWM DENTSU, Melbourne | AUSTRALIA |
| THE GOOD VIBES PROJECT | SENSE INTERNATIONAL INDIA | MOBILE APP FOR THE DEAFBLIND | CHEIL WORLDWIDE, Gurgaon | INDIA | |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND | |
| Silver Spike | THE GOOD VIBES PROJECT | SENSE INTERNATIONAL INDIA | MOBILE APP FOR THE DEAFBLIND | CHEIL WORLDWIDE, Gurgaon | INDIA |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND | |
| DISAPPEARING PERSON ALERTS | QUEENSLAND POLICE SERVICE | DISAPPEARING PERSON ALERTS | BWM DENTSU, Melbourne | AUSTRALIA | |
| Bronze Spike | HYPER COURT | NIKE | NIKE | MEDIAMONKS, Amsterdam / BBH, Singapore | THE NETHERLANDS |
| SELFIESTIX | MARS NZ | PEDIGREE DENTASTIX | COLENSO BBDO, Auckland | NEW ZEALAND | |
| ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA | HINDUSTAN UNILEVER LIMITED | LIFEBUOY | MINDSHARE, Mumbai | INDIA | |
| LUCY | PRINCE OF WALES HOSPITAL | PRINCE OF WALES HOSPITAL - SPINAL UNIT | DELOITTE AUSTRALIA, Melbourne | AUSTRALIA | |
| INVISIBLE FRIENDS | MISSING PERSONS ADVOCACY NETWORK | MISSING PERSONS ADVOCACY NETWORK | whiteGREY MELBOURNE | AUSTRALIA | |
| DISAPPEARING PERSON ALERTS | QUEENSLAND POLICE SERVICE | DISAPPEARING PERSON ALERTS | BWM DENTSU, Melbourne | AUSTRALIA |
MUSIC
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | #GIVEABEAT - A SONG FOR HEART DISEASE DRIVEN BY THE PERCUSSION OF HEARTBEATS | MAX HEALTHCARE & MAX GROUP | MAX HEALTHCARE | PROPAGANDA INDIA, Bangalore | INDIA |
| Gold Spike | DISGUSTING STORIES | BAHAY TULUYAN INC. (SHELLTER HOUSE) | BAHAY TULUYAN INC. (SHELLTER HOUSE) | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES |
| Silver Spike | ŠKODA X HANDSOME DANCER “COINCIDANCE” | ŠKODA TAIWAN | ŠKODA BRAND | REDBIT PICTURES, Taipei City / SKODA TAIWAN, Taipei City | CHINESE TAIPEI |
| PLAY THE GIFT | SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS | HI-STANDARD "THE GIFT" | DENTSU INC., Tokyo | JAPAN | |
| Bronze Spike | SUEDE GULLY | PUMA | PUMA SUEDES | DDB MUDRA, Mumbai | INDIA |
| STREPSILS STEREO - SEASON 1 | STREPSILS/RECKITT BENCKISER PAKISTAN LIMITED | THROAT LOZENGES | ADCOM ZENITH, Karachi / BIY PRIVATE LIMITED, Lahore | PAKISTAN |
OUTDOOR
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Gold Spike | THE BRIDAL UNIFORM | UN WOMEN / ALI XEESHAN THEATER STUDIO | ANTI-CHILD-MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN |
| INCONVENIENCE STORES | SWANN INSURANCE | MOTORCYCLE INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA | |
| Silver Spike | DRAGSTER / SHUTTLE / HEROES | KFC BIRDLAND (HONG KONG) LTD | KFC | OGILVY HONG KONG | HONG KONG |
| DRAGSTER / SHUTTLE / HEROES | KFC BIRDLAND (HONG KONG) LTD | KFC | OGILVY HONG KONG | HONG KONG | |
| FIGHT FOR TERRITORY | LION | STEINLAGER | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| THIS IS A TREE | PACIFIC PAINT (BOYSEN) PHILIPPINES INC. | PACIFIC PAINT (BOYSEN) PHILIPPINES INC. | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | |
| SEHAT KA BATUA - THE HEALTH PURSE | MAHINDRA RISE | CSR | GREY INDIA, Mumbai | INDIA | |
| Bronze Spike | BLOCK OUT THE CHAOS: WORLD LEADERS / FOOTBALL MANAGERS | JBL (ITECT LTD) | HEADPHONES | CHEIL WORLDWIDE, Hong Kong | HONG KONG |
| DRAGON | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | |
| KING KONG | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | |
| DRAGON | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | |
| KING KONG | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | |
| THE MEETING / MORNING SHIFT / DESIGNER | MCDONALD'S | MCDONALD'S 24 HOURS | TBWA\THAILAND, Bangkok | THAILAND | |
| UNMUTE DANIEL | SINGAPORE CHILDREN'S SOCIETY | CYBERBULLYING AWARENESS | MULLENLOWE SINGAPORE | SINGAPORE | |
| RHYTHM OF LOVE WALL | 7-ELEVEN TAIWAN | CSR | ADK TAIWAN, Taipei City | CHINESE TAIPEI | |
| INCONVENIENCE STORES | SWANN INSURANCE | MOTORCYCLE INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
PR
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Grand Prix | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| Gold Spike | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU PLEDGE | HOST/HAVAS, Sydney | AUSTRALIA |
| GIVE NOTHING TO RACISM | NEW ZEALAND HUMAN RIGHTS COMMISSION | HUMAN RIGHTS | CLEMENGER BBDO WELLINGTON | NEW ZEALAND | |
| SPAMUSEMENT PARK PROJECT | BEPPU CITY | TOURISM PROMOTION | DENTSU INC., Tokyo | JAPAN | |
| RE:SCAM | NETSAFE | CYBER SECURITY | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| Silver Spike | LOCOMO CHALLENGE | LOCOMO CHALLENGE COUNCIL | LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT) | LOCOMO CHALLENGE COUNCIL, Tokyo / HAKUHODO INC., Tokyo | JAPAN |
| CHATTY SCHOOL BUS | HYUNDAI MOTOR COMPANY | HYUNDAI PR | HYUNDAI MOTOR COMPANY, Seoul / INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | |
| RE:SCAM | NETSAFE | CYBER SECURITY | DDB NEW ZEALAND, Auckland | NEW ZEALAND | |
| CHANGE THE CLAP | APTN | TRANSGENDER RIGHTS | BBDO PAKISTAN, Lahore | PAKISTAN | |
| THE IKEA HUMAN CATALOGUE | IKEA | IKEA CATALOGUE | BBH, Singapore | SINGAPORE | |
| SAY IT TIKA | VODAFONE NEW ZEALAND | BRAND | FCB NEW ZEALAND, Auckland | NEW ZEALAND | |
| GIVE NOTHING TO RACISM | NEW ZEALAND HUMAN RIGHTS COMMISSION | HUMAN RIGHTS | CLEMENGER BBDO WELLINGTON | NEW ZEALAND | |
| VICKS-TOUCH OF CARE | P&G | VICKS | 20:20 MSL, Mumbai | INDIA | |
| Bronze Spike | BLACK SPOT CAMPAIGN | TAIWAN STAR TELECOM CO., LTD. | TAIWAN STAR TELECOM CO., LTD. | X-LINE CO. LTD, Taipei | CHINESE TAIPEI |
| STOP DOWNLOADKILL | BUSAN METROPOLITAN POLICE AGENCY | BUSAN METROPOLITAN POLICE AGENCY | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | |
| PROJECT FREE PERIOD | STAYFREE | SANITARY NAPKINS | DDB MUDRA, Mumbai | INDIA | |
| PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC., Tokyo | JAPAN | |
| SPAMUSEMENT PARK PROJECT | BEPPU CITY | TOURISM PROMOTION | DENTSU INC., Tokyo | JAPAN | |
| FRIED CHICKEN BATH BOMBS | KFC | KFC FRIED CHICKEN BATH BOMBS | GEOMETRY GLOBAL, Tokyo / ADK, Tokyo | JAPAN | |
| CHATTY SCHOOL BUS | HYUNDAI MOTOR COMPANY | HYUNDAI PR | HYUNDAI MOTOR COMPANY, Seoul / INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | |
| VICKS-TOUCH OF CARE | P&G | VICKS | 20:20 MSL, Mumbai | INDIA | |
| COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE | MIRINDA | MIRINDA | BBDO INDIA, Gurgaon | INDIA | |
| FUTURE CUISINE RESTAURANT IBUKI | JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) | ARTIFICIAL SATELLITE 'IBUKI' | ADK, Tokyo | JAPAN | |
| THE BRIDAL UNIFORM | UN WOMEN / ALI XEESHAN THEATER STUDIO | ANTI-CHILD-MARRIAGES | BBDO PAKISTAN, Lahore | PAKISTAN |
PRINT & OUTDOOR CRAFT
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Gold Spike | DRAGSTER / SHUTTLE / HEROES | KFC BIRDLAND (HONG KONG) LTD | KFC | OGILVY HONG KONG | HONG KONG |
| GENOCIDE | STAEDTLER (THAILAND) LIMITED | STAEDTLER HIGHLIGHTER PENS | STAEDTLER THAILAND, BANGKOK / PRAKIT ADVERTISING, Bangkok | THAILAND | |
| GET BACK, TOHOKU. 1 / 3/ 4 | EAST JAPAN RAILWAY COMPANY | TOHOKU SHINKANSEN | DENTSU INC., Tokyo | JAPAN | |
| Silver Spike | THE MEETING / ROOFTOP SOCCER / MORNING SHIFT / GRAFFITI / DESIGNER | MCDONALD'S | MCDONALD'S 24 HOURS | TBWA\THAILAND, Bangkok | THAILAND |
| GENOCIDE | STAEDTLER (THAILAND) LIMITED | STAEDTLER HIGHLIGHTER PENS | STAEDTLER THAILAND, BANGKOK / PRAKIT ADVERTISING, Bangkok | THAILAND | |
| DRAGSTER / SHUTTLE / HEROES | KFC BIRDLAND (HONG KONG) LTD | KFC | OGILVY HONG KONG | HONG KONG | |
| THE MEETING | MCDONALD'S | MCDONALD'S 24 HOURS | TBWA\THAILAND, Bangkok | THAILAND | |
| TO ADMIRE/TO DIMINISH | THE ONE CLUB GREAT CHINA OFFICE | PORTFOLIO NIGHT | SERVICEPLAN BEIJING | CHINA | |
| Bronze Spike | CHOP-CHOP 2.0 BEEF / PORK / MUTTON | AMMELOO | HOUSEHOLD PRODUCTS | AMBER CHINA, Shanghai | CHINA |
| CHOP-CHOP 2.0 BEEF / PORK / MUTTON | AMMELOO | HOUSEHOLD PRODUCTS | AMBER CHINA, Shanghai | CHINA | |
| BLOCK OUT THE CHAOS: WORLD LEADERS / FOOTBALL MANAGERS | JBL (ITECT LTD) | HEADPHONES | CHEIL WORLDWIDE, Hong Kong | HONG KONG | |
| OLD MAN | JAKARTA GLOBE | INTERNATIONAL DAY OF PEACE CAMPAIGN | HAKUHODO INDONESIA, Jakarta | INDONESIA |
PRINT & PUBLISHING
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Gold Spike | THE MEETING / MORNING SHIFT / GRAFFITI | MCDONALD'S | MCDONALD'S 24 HOURS | TBWA\THAILAND, Bangkok | THAILAND |
| DRAGSTER / SHUTTLE | KFC BIRDLAND (HONG KONG) LTD | KFC | OGILVY HONG KONG | HONG KONG | |
| THE BULLETPROOF NOVEL | SOC OUTREACH | GIRLS' EDUCATION | BBDO PAKISTAN, Lahore | PAKISTAN | |
| BLINK TO SPEAK | ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE | BLINK TO SPEAK EYE LANGUAGE BOOK | TBWA\INDIA, Mumbai | INDIA | |
| Silver Spike | TIGERS / BEARS / WOLVES | FREELAND FOUNDATION | FREELAND | OGILVY, Bangkok | THAILAND |
| Bronze Spike | CHOP-CHOP 2.0 PORK / BEEF / MUTTON | AMMELOO | HOUSEHOLD PRODUCTS | AMBER CHINA, Shanghai | CHINA |
| OLD MAN / BOY | JAKARTA GLOBE | INTERNATIONAL DAY OF PEACE CAMPAIGN | HAKUHODO INDONESIA, Jakarta | INDONESIA | |
| DON'T EAT THE NEWS | RELIGARE HEALTH INSURANCE | RELIGARE HEALTH INSURANCE | FAMOUS INNOVATIONS, Mumbai | INDIA |
RADIO & AUDIO
| Award | Title | Client | Product | Entrant / Idea Creation | Country |
|---|---|---|---|---|---|
| Silver Spike | STAR CHORUS | STAR FLYER INC. | CORPORATE | HAKUHODO INC., Tokyo | JAPAN |
| Bronze Spike | THE UNITY SPEECH | THE UNITY SPEECH | THE UNITY SPEECH | BBDO LANKA, Colombo | SRI LANKA |
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