![2018 Cannes contenders: 'Hot & spicy' by Ogilvy & Mather Hong Kong](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20180525090558_1_kfc_shuttlex.jpg&h=570&w=855&q=100&v=20170226&c=1)
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Hot & spicy
Agency: Ogilvy & Mather Hong Kong
Client: KFC
Nominated by:
Graham Drew, ECD, Grey Kuala Lumpur:
For print, the one that hits between the eyes is Ogilvy’s Hot n’ Spicy for KFC. When I first saw it I thought it was a meme from Reddit. That’s what makes it so good—it’s just so much fun. It feels like a piece of bedroom-made pop culture, and that is so hard to pull off.
Ali Rez, regional CD, BBDO Middle East and Pakistan:
Clever concept central to the product with some incredible craft work. Wonderful print campaign.
![](http://cdn.i.haymarketmedia.asia?n=campaign-asia%2fcontent%2f1_kfc_dragster.jpg&c=0)
Sheikh Danish Ejaz, chief brand evangelist, Penumbra:
This print ad is a prime example of how creative mind can think and construct. Using the product attributes of hot & spicy chicken with fire is commendable. Team O&M has done a marvellous job through these ads. When I saw this campaign for the first time, it instantly caught my attention and I had nothing but respect for their imagination. Kudos!