An election website designed to help blind people was genuinely useful while helping to position Yahoo Japan as a brand that takes disability seriously.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Election in the Dark
Agency: Dentsu Tokyo
Client: Yahoo Japan
Nominated by:
Minoru Yashima, executive communication director, ADK:
A beautifully quiet protest that made a big difference.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.
The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
.png&h=268&w=401&q=100&v=20170226&c=1)