An election website designed to help blind people was genuinely useful while helping to position Yahoo Japan as a brand that takes disability seriously.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Election in the Dark
Agency: Dentsu Tokyo
Client: Yahoo Japan
Nominated by:
Minoru Yashima, executive communication director, ADK:
A beautifully quiet protest that made a big difference.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
China continues to slip, recorded the steepest revenue dip among the agencies top five markets.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)