An election website designed to help blind people was genuinely useful while helping to position Yahoo Japan as a brand that takes disability seriously.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Election in the Dark
Agency: Dentsu Tokyo
Client: Yahoo Japan
Nominated by:
Minoru Yashima, executive communication director, ADK:
A beautifully quiet protest that made a big difference.
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Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.
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