Advertising The Work
Jenny Chan 陳詠欣
Feb 3, 2015

PepsiCo China courts crowdsourcers in 2015 CNY co-creation

BEIJING / SHANGHAI - This year's CNY blast from PepsiCo acknowledges that blockbuster-type commercials do not engage with the members of the post-90s generation as much as opportunities to express themselves through crowdsourced campaigns.

BEIJING / SHANGHAI - This year's CNY blast from PepsiCo acknowledges that blockbuster-type commercials do not engage with the members of the post-90s generation as much as opportunities to express themselves through crowdsourced campaigns.

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