Marketing News
Jenny Chan 陳詠欣
Nov 11, 2014

11.11 shopathon breaks record halfway through day

HANGZHOU - Consumers have spent more than RMB 35 billion (US$5.7 billion) over Alibaba Group’s e-commerce platforms as of 1 pm today, beating last year's total for the 11.11 shopping festival after just 13 hours.

HANGZHOU - Consumers have spent more than RMB 35 billion (US$5.7 billion) over Alibaba Group’s e-commerce platforms as of 1 pm today, beating last year's total for the 11.11 shopping festival after just 13 hours.

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