Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 30, 2011
Media Palette Hong Kong builds brand with iButterfly
HONG KONG – When Dentsu’s Media Palette opened its first office in Hong Kong last year, it was faced with a highly-competitive market unfamiliar with its brand. To set itself apart, Media Palette invested in the mobile advertising phenomenon, iButterfly.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
3 days ago
Women to Watch 2024: Ava Lee, Society
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Feb 9, 2024
Why Hong Kong's AIA Carnival is becoming a ...
Feb 22, 2024
Creative Minds: Charlene Chua on architecture, ...
Nov 18, 2020
40 Under 40 2020: Nixon Cheung, Hong Kong Tramways
Just Published
.png&h=268&w=401&q=100&v=20170226&c=1)
19 hours ago
Documentary on McCann copywriter Ilon Specht makes ...
Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
.png&h=268&w=401&q=100&v=20170226&c=1)
19 hours ago
Why it's a great time to be an indie right now
Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
19 hours ago
Publicis scoops Coca-Cola media in North America
WPP has lost the account after a closed review.
The Information
20 hours ago
A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.