Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Ogilvy | Cera C-cure Thai, The Economist HK, Watson Thailand | 96.3 | SPC Ardmona Aus | 88.5 |
| 2 | 2 | McCann WG | Line Thailand, Piramal Healthcare India, SAP Thailand | 65.4 | Cigna Thai | 63.1 |
| 3 | 3 | DDB | Honma Golf Korea, Huawei India, GHD New Zealand | 62.9 | Jyothy Labs | 54.3 |
| 4 | 4 | TBWA | Black Yak Korea, Pocari Taiwan, Castrol Indonesia | 37.3 | Shinyoung Korea | 34.8 |
| 5 | 5 | JWT | Microsoft Korea, Hyundai Pharm Korea, Seoul Milk | 33.4 | Pizza Hut India | 27.1 |
| 6 | 6 | Leo Burnett | Galaxy GC, Motivation Taiwan, VP Bank Vietnam | 27.3 | Tata Chem India | 24.2 |
| 7 | 7 | Y&R | Revlon, Sermsuk Thailand, DBS Singapore | 27.9 | Zydus India | 23.7 |
| 8 | 8 | Saatchi & Saatchi | Mamee Double Decker Mal, PLI Mal, Union Pay China | 24.3 | Mondelez Sg | 16.3 |
| 9 | 9 | Lowe | FWD Life Insurance Thailand, Bioprotec Malaysia | 15.2 | LIC Housing India | 13.6 |
| 10 | 10 | Grey Group | Xiaomi China, Abbott Laboratories Hong Kong | 14.2 | Godiva Japan | 13.1 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | ZenithOptimedia | Carlsberg China, Reckitt Benckiser, Mengniu, Henkel Aus | 38.1 | Apollo Tyres | 32.7 |
| 2 | 2 | OMD | Dong Feng Peugeot Citroen, Theme Parks Capital Aus | 42.8 | Sony Vaio Vn | 28.4 |
| 3 | 3 | Havas Media | Seagate, Tourism Malaysia, Parmigiani Watch | 18.6 | Abbott Singapore | 17.3 |
| 4 | 7 | UM | Uni-President China, Samsung India, Telekom Malaysia | 24.8 | 17.2 | |
| 5 | 4 | Carat | Black & White Milk (social) HK, Astro (digital) Malaysia | 16.9 | Mitsubishi Electric | 15.6 |
| 6 | 8 | Initiative | Krungsri Bank Thailand, Coca-Cola Thailand (digital) | 15.3 | 15.1 | |
| 7 | 5 | MEC | Colgate China (digital), Abbott Sg, Hotels.com Japan | 17.1 | Henkel Australia | 13.6 |
| 8 | 9 | PHD | Fererro Australia/New Zealand, Hasbro Singapore | 12.2 | Simple Singapore | 11.7 |
| 9 | 6 | Dentsu Media | Kohler Vietnam, Yamaha Vietnam, MetLife Korea | 12.3 | Mondomobile Th | 10.2 |
| 10 | 7 | Starcom | AB InBev China, Wanglaoji China, Mega We Care Vietnam | 19.8 | Samsung India | 7.9 |
ASIA-PACIFIC TOP 10 CREATIVE WINS (DECEMBER)
| Rank | Agency | Account | Market |
| 1 | TBWA | Black Yak | Korea |
| 2 | Grey | Xiaomi Project | China |
| 3 | Y&R | Sermsuk | Thailand |
| 4 | Y&R | Revlon Project | Regional |
| 5 | M&C Saatchi | One Piece Digital | Australia |
| 6 | Dentsu | Yamaha Project | Vietnam |
| 7 | Leo Burnett | Galaxy (Grand Waldo) | China |
| 8 | Ogilvy | Cera C-cure Project | Thailand |
| 9 | Y&R | Chanel Project | Korea |
| 10 | Y&R | DBS Project | Singapore |
ASIA-PACIFIC TOP 10 MEDIA WINS (DECEMBER)
| Rank | Agency | Account | Market |
| 1 | Carat | Mondelez | Regional |
| 2 | OMD | Dong Feng Peugeot | China |
| 3 | ZenithOptimedia | Mengniu (planning) | China |
| 4 | UM | Samsung | India |
| 5 | ZenithOptimedia | Reckitt Benckiser | Regional |
| 6 | OMD | Theme Parks Capital | Australia |
| 7 | OMD | Warner Bros Pictures | Hong Kong |
| 8 | OMD | Hasbro | Regional |
| 9 | UM | Uni President China | Australia |
| 10 | PHD | Ferrero | Aus/NZ |
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