Staff Reporters
May 14, 2014

Preview: Asia's Top 1000 Brands

Coming in June in print and online, Campaign Asia-Pacific, in collaboration with Nielsen, presents the 11th annual Asia's Top 1000 Brands report.

Preview: Asia's Top 1000 Brands

The Asia's Top 1000 Brands survey, conducted annually since 2004, is the region's most comprehensive ranking of brands on the region, country and sector level.

The 2014 Top 1000 Brands, debuting in early June and available only to subscribers, includes:

  • Regional Top 1000 ranking, with:
    • Ad spend data for the top 100 brands
    • List of agency partners for the top 100 brands
    • Ability to filter results by industry sector
    • Access to rankings dating back to 2004 
       
  • Country rankings  The Top 100 brands in 13 countries:
    • Australia
    • China
    • Hong Kong
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines (new)
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
       
  • Interactive comparisons:
    • Battle of the brands: Choose two brands and chart their performance over the last 11 years
    • Sector champions: Choose a sector and see how the top brands have changed over the years
       
  • Analysis:
    • Detailed overview of the top 10 regional brands: What they did to move up or down
    • A look at the survey's biggest climbers and droppers
    • Region reports: Feature articles delivering expert analysis on Greater China, India, Southeast Asia, North Asia and Australia
    • Features looking at how markets transition from emerging to developed, how brands segment and approach consumer groups and which regional brands are on the path to global status
    • Commentary from Nielsen on consumer and market trends in each of the 13 covered markets.

If you are not already a subscriber, click here, call +852 2122 5227 or email [email protected].

For commercial opportunities, please contact Jessica Triffitt, Group Sales Director by calling +852 3175 1921 or email [email protected].

 

Source:
Campaign Asia
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