Emily Tan
Mar 6, 2014

Singapore Airlines awards global search account to Performics

SINGAPORE - Singapore Airlines has selected ZenithOptimedia's performance marketing arm, Performics, to handle its global search-marketing account following an extensive competitive pitch.

Singapore Airlines awards global search account to Performics

The company called the pitch to consolidate the SIA performance-marketing business under a single agency centralised out of Singapore, where the the airline is headquartered. 

The remit is for a global multi-market solution around biddable media in the EMEA, Americas and Asia, according to the agency. Previously, a stable of different agencies handled the business.

Following the win, Performics has centralised the account out of Singapore. "It's quickly taken shape and together we believe we can achieve the ambitious business goals that have been set," said Gareth Mulryan, Asia-Pacific managing director of Performics. 

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Novartis’ chief marketing officer on the drugmaker’s...

The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.

1 hour ago

Watch: The most patriotic Super Bowl LIX ads

A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’

2 hours ago

Nicky Bullard departs MullenLowe as group chief ...

She has been at the IPG agency for almost three years.

2 hours ago

Nike uses its first platform on the Super Bowl ...

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.