David Blecken
Aug 30, 2012

Korea's Hanwha pitches corporate account

SEOUL –South Korean conglomerate Hanwha Group is understood to have called a pitch for its corporate account, worth around US$15 million.

The corporate account is estimated to be worth US$15 million
The corporate account is estimated to be worth US$15 million

The account is currently handled in-house by Hanwha’s own agency, Hancomm. It has not been confirmed which outside agencies are competing for the business.

Hanwha Group is one of South Korea’s largest companies. Its business spans a number of industries ranging from explosives to manufacturing, construction, finance, leisure and energy. It has recently taken steps to expand its presence outside Korea, having launched business ventures in Cambodia and the US.

Earlier this month, the company’s chairman, Kim Seung-youn, was handed a four-year prison term for embezzlement.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

2 hours ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

2 hours ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

8 hours ago

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.