Staff Reporters
Jun 7, 2011

FT launches browser based app, bypasses iTunes

GLOBAL - The Financial Times has launched a new browser-based app. The web app allows the financial broadsheet's readers access to its content on tablets, mobile phones and PCs, across multiple platforms including Apple's iOS.

FT's web app
FT's web app

As the programme is web-based, it bypasses Apple's iTunes store which is known for its strict approval processes.

Built using HTML 5 technology, the app features continual and automatic content downloads and offline reading and is available to subscribers. However, during the first week following its launch, the app will provide free access to FT's content.

“It is an important step in our strategy of providing multi-channel access to our global journalism quickly and simply,” said John Ridding, CEO of the Financial Times. "In a world of increasingly digital complexity we want to keep our service simple, easy to use and efficient to offer our customers the best possible experience of FT journalism.”

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 hours ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

15 hours ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

16 hours ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

17 hours ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.