SEOUL – Three agencies are expected to pitch for Nestlé’s media account in Korea when the FMCG giant holds a review over the coming month.
It is understood that GroupM, Dentsu Media and ZenithOptimedia, which operates within Leo Burnett in Seoul, have been invited to compete for the business.
The value of the account has not been confirmed.
Popular Nestlé products in the market include Taster’s Choice, Hotchoco, Purina and Dolce Gusto.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)