Wong (pictured) has a background in sales, technology, rich media and ad networks.
He previously worked for Google Asia-Pacific as rich media sales manager, Doubleclick and most recently as business director for Greater China at Tribal Fusion Hong Kong.
In his new role, Wong will report to the heads of the Hong Kong office Margaret Ho and Shirley Lau, and be responsbile for digital work across all the agency's clients in Hong Kong.
“We’ve been investing in digital talent across markets," said Pushkar Sane, chief digital officer at Starcom MediaVest for North and South Asia.
"Andrew is a fantastic addition to our team in Hong Kong as he brings truly diverse experience to SMG and our clients. I’m confident that under his leadership our digital team in Hong Kong will rapidly scale up.”
“With the rapid growth of digital advertising in Hong Kong, I hope to bring in new ideas, efficient processes, in-depth analytics to our clients, and strengthen our ability to conceive, create, deliver and activate connections that captivate," Wong added.
The agency has also hired Zena Li as digital manager for Hong Kong. Li has experience working in advertising and journalism.
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