Each year LaForet launches a search for a creative agency to handle its annual winter Grand Bazaar advertising campaign which runs for one week towards the end of January.
Saatchi & Saatchi Fallon Tokyo is the first foreign agency to land the account in Japan.
"It makes us extra proud," said Phillip Rubel, representative director and CEO at Saatchi & Saatchi Fallon Tokyo. "This clearly speaks to the core values of the agency and to the calibre of work we aim to create for our clients."
LaForet features shop-in-shops of well-known eclectic brands and is located in the Harajuku neighbourhood, a destination for young fashionistas and designers on the hunt for the latest in edgy street fashion.
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