BBC World News tipped for Asian growth

SINGAPORE – BBC World News is celebrating the tenth anniversary of Asia Business Report with plans to expand the brand online and boost programming made in the region.

Asia Business Report's Rico Hizon
Asia Business Report's Rico Hizon

Addressing a private client gathering at The China Club, BBC head of business programmes Peter Eustace mentioned preliminary plans to bring its Asia Business Report online, so that people in Asia can access up-to-the minute business news on the web as well as on-air.

Emphasising the importance of Asia, Eustace said Asia Business Report was the first regional version to be produced, ten years ago, subsequently followed by Business Reports for Africa, Middle East and Russia.

As well as probable online expansion in the region, Eustace said BBC World News plans more programming produced in the region, and a possible ‘landmark season’ with the exact details still to be confirmed.

The special guest at the event was Professor Kishore Mahbubani, dean and professor in the practice of public policy at the Lee Kuan Yew School of Public Policy, who was interviewed by Asia Business Report presenter Rico Hizon.

Professor Mahbubani said he thought China might overtake the US as the world’s biggest economy sooner than Goldman Sachs’ projection of 2027 because currency fluctuation needed to be taken into account.

He also said that India would overtake Japan, but not China, in the economic pecking order. And within Southeast Asia, apart from Singapore and Indonesia, the Professor said Vietnam was the next major growth market.

Related Articles

Just Published

14 hours ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

16 hours ago

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

17 hours ago

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

19 hours ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.