An industry source close to the news said that "Chau will be on board next month and will be based in Shanghai and report to Mark Pacchini, president of global accounts and Greater China."
Chau is believed to succeed Gary Tse, former CEO and chairman of Greater China at DraftFCB, who resigned in March after being with the company for 23 years.
In addition to Tse's departure, Simone Tam, former MD of DraftFCB Hong Kong, also resigned from the agency after being with the network in Greater China and the US for 17 years. Tam went on to join DDB as MD for its Hong Kong and Guangzhou office in January.
Iris Lo, managing director and executive creative director at DraftFCB, could not be reached for a comment at press time.
Chau declined to comment.
Pully Chau tipped to join DraftFCB as Greater China CEO
HONG KONG - Pully Chau, who departed from her role as CEO of Saatchi Guangzhou and Hong Kong in January, is tipped to join DraftFCB as its Greater China CEO.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
ASCI issues disclosure guidelines for LinkedIn ...
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.
TikTok ban looms: Meta and YouTube positioned to gain
With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.
One year on: Running an indie and the price of ...
"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
X escalates fight against advertisers
Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.