Daniel Farey-Jones
Jan 19, 2010

Cadbury and Kraft shake hands on US$19.4 billion deal

LONDON - Cadbury has announced it is finalising the terms of a takeover by Kraft after the US food giant raised its bid to US$19.4 billion.

Cadbury and Kraft shake hands on US$19.4 billion deal
The increased offer is expected to result in an official announcement today (19 January) that the Cadbury board will recommend the deal to shareholders.

In a statement, Cadbury said: 'The boards of Kraft Foods Inc and Cadbury plc confirm that they are finalising the terms of a recommended offer for Cadbury plc. A further announcement will be made shortly.'

Takeover Panel rules call for Kraft to submit its best and final offer for Cadbury by 5pm today (UK time) or walk away.

Although US chocolate maker Hershey could still come in with a bid for Cadbury, a Kraft/Cadbury deal now looks all but done.

The Birmingham-based confectioner has conducted a long campaign of resistance since August last year, when Kraft chief executive Irene Rosenfeld proposed an offer worth.

Although Cadbury has enjoyed a successful 186-year history, intrinsically linked to its UK base, the defence against Kraft's overtures has generally concentrated on the original deal undervaluing the company.

Today's improved bid looks to have paved the way for the UK confectionery business to be absorbed into Kraft's huge international portfolio of more than 60 chocolate, cheese, coffee, biscuits and general food brands.
 
Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

12 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

12 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.