FleishmanHillard's Ryo Kanayama on why traditional PR models are no longer relevant
A year into his role as group president of FleishmanHillard Japan, Kanayama ...
1 day ago
FleishmanHillard's Ryo Kanayama on why traditional PR models are no longer relevant
A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese corporations, and why communications is no longer just a support function—but a strategic imperative.
18 hours ago
Microsoft's 50th anniversary campaign veers away ...
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
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1 day ago
Digital Media Awards 2025 winners revealed
Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work in mobile and beverage advertising.
17 hours ago
How Japanese car brands can race past US tariff ...
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.
18 hours ago
Pocari Sweat, Promag top YouGov's list of March ...
Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.
1 day ago
Creative Minds: Nuno Alves believes creativity is less about knowing how to draw ...
With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.
15 hours ago
It's Friday, head into the weekend with this week's ...
Don't miss all the latest from Droga5 ANZ, Dentsu, Hearts & Science, Connecting Plots, LEVO, OMG, TBWA\Sydney, electriclime°, The Sandpiper Group, Google Cloud, Hakuhodo, Accenture Song and more.
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1 day ago
Havas’ global leaders on smart acquisitions, ...
EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
The Knowledge
1 day ago
How have the US tariffs impacted the 'big six' ...
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
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1 day ago
New B Corp rules to tighten standards and rebuild ...
Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
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2 days ago
No one talks about ads anymore: Have they lost ...
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
1 day ago
Brands are not choosing agencies as digital-transfor...
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
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2 days ago
DoubleVerify claims Adalytics ‘manipulated ...
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
2 days ago
Woolley Marketing: Is it pessimism or realism to ...
Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.
2 days ago
BMF opens first APAC office in Hong Kong to drive ...
EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.
The CMO's MO
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Feb 11, 2025
The anti-trend trend: How Starbucks aspires to use ...
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
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Jan 17, 2025
'I'm dreaming of AI that reads our thoughts': Ant ...
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
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Jan 6, 2025
The CMO's MO: Agoda's global CMO on why the future ...
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
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Nov 15, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
Ageism in adland
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Mar 14, 2025
Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Mar 12, 2025
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
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Mar 10, 2025
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
Mar 7, 2025
'Creativity is not bound by age, it only evolves ...
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
The Work
2 days ago
No minibar? No problem. CCIA NSW helps hotel lovers brave the wild
Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.
3 days ago
Aldi redefines value with humour, hi-vis, and hommus
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
Apr 4, 2025
Bonds taps Robert Irwin to show how wild comfort down under can really get
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
Apr 3, 2025
Tiger Beer paints Singaporeans with a broad brush
In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.
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Apr 1, 2025
Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
9 hours ago
Effie reveals 58 contenders for global effectiveness...
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
PROMOTED
4 days ago
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
PROMOTED
Mar 27, 2025
How Anker became the world’s most innovative ...
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
PROMOTED
Mar 27, 2025
Budweiser’s Renewal Bottle: A bold take on China’s ...
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
Most Read
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BY PR NEWSWIRE