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Tech on Me: Apple begins selling News ads directly

The shift comes as Apple grapples with plunging iPhone sales, prompting a bold ...

Top 10 car brands in Southeast Asia

Women to Watch 2024: Meet the exemplary women in APAC ...

'All polish, no punch': Adland reacts to Jaguar’s rebrand

Tech on Me: Apple begins selling News ads directly

1 day ago

Nikita Mishra

Tech on Me: Apple begins selling News ads directly

The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?

1 day ago

Matthew Keegan

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

2 days ago

Staff Reporters

Women to Watch 2024: Meet the exemplary women in ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.

'All polish, no punch': Adland reacts to Jaguar’s rebrand

1 day ago

Eszter Gurbicz

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

From new roles to big wins: This week’s highlights

FCB India, TBWA, Clemenger BBDO, Havas Creative, Foot Locker, M&C Saatchi Performance, and others make headlines in this week’s roundup of people moves and account wins.

2 days ago

Minnie Wang

Brand Health Check: How can Uniqlo compete with ...

BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

Monks makes redundancies amid revenue decline and restructuring

The Information

1 day ago

Alessandra Scotto di Santolo

Monks makes redundancies amid revenue decline and ...

The agency rebranded from MediaMonks to Monks in July.

Why brands are scaling back their sustainability commitments

3 days ago

Matthew Keegan

Why brands are scaling back their sustainability ...

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

Why the traditional agency model continues to fail creatives and brands

2 days ago

John Marsden

Why the traditional agency model continues to fail ...

Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with rethinking talent, creativity, and the restrictive structures holding them back.

3 days ago

Staff Reporters

Pepsi's global brand relaunch expands to Sri Lanka ...

INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.

Omnicom, WPP and Publicis shops vie for top spots in global media league

The Knowledge

3 days ago

Elena Lewis

Omnicom, WPP and Publicis shops vie for top spots ...

Meanwhile, four new agencies enter the top 20.

Is cheap the new black? E-commerce's existential crisis

3 days ago

Ramakrishnan Raja

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing

3 days ago

Staff Reporters

Goodbye first screen, hello wearables: IMG's vision ...

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.

Why Chinese brands are aggressively expanding in Indonesia

4 days ago

Gunjan Prasad

Why Chinese brands are aggressively expanding in ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.

Representation Matters

Nov 6, 2024

Matthew Keegan

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

What will it take for female creatives to get the recognition they’ve long been denied?

Oct 28, 2024

Matthew Keegan

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

Top agencies abandon Campaign Brief amid growing controversy

Oct 28, 2024

Nikita Mishra

Top agencies abandon Campaign Brief amid growing ...

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

Oct 22, 2024

Julia Walker

Victoria’s Secret’s comeback fashion show portrays ...

Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.

The Work

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign

4 days ago

Staff Reporters

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign

The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.

Nike honours Rafael Nadal’s career with cinematic film

2 days ago

Alessandra Scotto di Santolo

Nike honours Rafael Nadal’s career with cinematic film

The campaign is narrated by the brand's co-founder, Phil Knight.

McDonald’s lights up festive season with ‘satisfying’ Christmas campaign

4 days ago

Charlotte Rawlings

McDonald’s lights up festive season with ‘satisfying’ Christmas campaign

The campaign was created by Leo Burnett.

Monopoly Go! encourages friendship in first global campaign

4 days ago

Julia Walker

Monopoly Go! encourages friendship in first global campaign

The star-studded campaign features Will Ferrell as Mr. Monopoly.

Nespresso brings snowman and David Beckham together for Christmas

The Information

Nov 15, 2024

Eszter Gurbicz

Nespresso brings snowman and David Beckham together for Christmas

Campaign produced by company co-founded by Beckham.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.