Advertising The Work
Matthew Miller
Jul 21, 2014

Zoo animals attack denim for a good cause

JAPAN - Working with I&S BBDO, a fundraising group for a zoo in Japan has just wrapped up a charitable auction where blue jeans fetched up to US$1500 per pair because the denim had been 'distressed' by the zoo's lions and tigers and bears.

JAPAN - Working with I&S BBDO, a fundraising group for a zoo in Japan has just wrapped up a charitable auction where blue jeans fetched up to US$1500 per pair because the denim had been 'distressed' by the zoo's lions and tigers and bears.

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