Benjamin Li
May 21, 2013

Yakult campaign offers health as the best birthday wish

HONG KONG - Yoghurt-drink brand Yakult is bringing its audience '100 bottles of healthy wishes' in its annual TVC.

wide player in 16:9 format. Used on article page for Campaign.

Each year, Dentsu Hong Kong creates a memorable campaign for its long-term client Yakult. This year, the 30-second spot features a cute little girl who, at the advice of her father, puts her birthday wish in a Yakult bottle each year. The dad gets a surprise when the girl wishes for a baby brother.

The intended message is that health is the best birthday wish for loved ones, as Yakult  is a good thing to give to people one cares about.

Albert Wong, ECD of Dentsu Hong Kong, told Campaign Asia-Pacific that the brand will also run a second TVC, for its Yakult Light product, starting in early June.

Wong explained that Yakult's original red bottle is more family-oriented, while Yakult Light, which was launched in Hong Kong market more than two years ago, has high levels of fibre and a more sophisticated brand positioning, "in order not to compete with Yakult's oringial red bottle, we have created a very different look and feel for the two TVCs," Wong said.

 

 
 
 

CREDITS

Client: Yakult Hong Kong Ltd.
Creative agency: Dentsu Hong Kong
Executive creative director: Albert Wong
Group creative director: Sammy Lau
Senior art director: Max Fung
Senior copywriter: Spring Liu
Art director: Yvonne Yip
Agency producer: Elisa Leung
Production house: The Film Factory
Director: Chan Man Chung
Cameraman: Kris Lo
Production producer: May Tang
Editor: Holly Ho of Touches
Music: Chan Kwong Wing of Click Music
Media agency: Media Palette
Exposure: TV

 

 


Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

4 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

5 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

5 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.