X-Men | Mrs Smith Meets Mr X | Vietnam

X-Men has an extended product line encompassing perfume, shampoo, shower gel and more. It is positioned as the brand for ‘real men’.

TBWA\Vietnam has created a parody of the box office hit Mr & Mrs Smith. Agent X is on a mission to stop a terrorist attack at a world peace conference. He has to take on the big villainess, who happens to be just as beautiful as him.

“The brief from the client was to inject more high-action into its brand. Naturally, we felt inspired to use the genre of Hollywood action films.” said Patrick Tom, executive creative director at TBWA.

People can stay tuned to the X-Men website as the campaign will be releasing more action in later phases.

Dustin Nguyen is the face of the X-Men campaign. The American-Vietnamese actor, director and martial artist is known internationally for his roles in movie Little Fish and drama series like 21 Jump Street and V.I.P.





Credits:
Project Mrs Smith Meets Mr X
Client International Consumer Products Corp
Creative agency TBWA\Vietnam
Executive creative director Patrick Tom
Associate creative director Tony Chew
Senior copywriters Fanindra Jain, Dung Le
Art directors Patrick Tom, Tony Chew
Agency producers Meng Chia, Bui Quang Anh
Director Dustin Nguyen
Director of photography K’Linh
Producer Irene Trinh
Production companies Wonderboy Entertainment JSC & Early Risers Media
Post-roduction company DigiPost
Editor Emile Guertin
Music Duong Khac Linh - Early Risers Music
Special effects Tu Nguyen - Vinamation
Exposure Television, online