SINGAPORE - Campaign headed to the Sapient Nitro party during Spikes Asia last week. Crazy party vans with smoke machines, disco balls, lasers and all out '90s dance music cranked up to maximum, was just the starting point.
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How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
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From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
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From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
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