Why China's carnival of consumption may be at a turning point
Alibaba has done it again - smashing GMV records while spreading 11.11 sales further and wider globally. But with the backdrop of souring US relations and Jack Ma preparing to take a step back, how is this annual event set to change in future?
Campaign China's Jenny Chan filed this video report from the Shanghai Expo Centre where Alibaba set up a live countdown and reporting hub.
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The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.
The campaign is driven by a global full funnel strategy including CTV placements in Singapore.
Communities on Reddit are the new avenue to discuss both physical and psychological problems.
PHD MENA’s Ban Samara on the role AI should play in the sensitive territory of spirituality.
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