Video: The significance of Singles Day 2018 for Alibaba

Why China's carnival of consumption may be at a turning point

Alibaba has done it again - smashing GMV records while spreading 11.11 sales further and wider globally. But with the backdrop of souring US relations and Jack Ma preparing to take a step back, how is this annual event set to change in future?  

Campaign China's Jenny Chan filed this video report from the Shanghai Expo Centre where Alibaba set up a live countdown and reporting hub.

 

Source:
Campaign China

Related Articles

Just Published

4 hours ago

Women to Watch 2024: Audrey Michelin, OpenX

Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.

5 hours ago

Unilever CEO: 'Spend on social will jump from 30% ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

5 hours ago

Google's grip on search at risk as US govt pushes ...

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.

5 hours ago

Jack Morton expands to Tokyo following growth of ...

EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.