VIDEO: Nicole Yee of CozyCot on women's online habits and new innovations

Yee talks to Media about her site’s followers and how brands and advertisers can engage them.

The CozyCot.com site currently receives more than 500,000 unique visitors per month and more than 1.2 million forum postings to date. Over 100 women's brands from the cosmetics, luxury, fashion and beauty industries are involved with the site through advertising, events, promotions and other tie-ins.

Yee also talks about the successful new CozyCot iPhone app which includes a barcode scanner to help women shoppers find and share information.

Lastly, on the back of a branded content series 'House Husbands' developed in partnership with Mindshare last year, Yee talks about her interest in generating more branded content for the site.