Jane Leung
May 25, 2010

UK Trade & Investment | Your Business Tomorrow | Global

UK Trade & Investment, a UK-based international business development organisation, has launched an online challenge asking people to predict 'the next business breakthrough'.

‘Your business tomorrow’ is a worldwide online competition developed by creative agency Start Asia. People can submit their predictions for the business world in 2020 through the site and stand a chance to win an all-expenses-paid business trip to London

30 shortlisted finalists will be selected for a public vote between 5 and 30 July. The winner's work will also be showcased online afterwards.

The English and Japanese versions of the project ends on 30 July, while China is extended to 31 October to coincide with the Shanghai World Expo 2010.

“Our challenge was to create a campaign that showcases the UK’s many strengths, in a clear, contemporary and compelling way. While the microsite forms the largest part of the project, the competition and related tactics will underpin the campaign’s success,” said Jonathan Cummings, managing director at Start Asia.

UK Trade & Investment aims to encourage inward investment in the UK and educate the public about its investment services offerings.




Credits:
Project Your Business Tomorrow
Client UK Trade & Investment  
Creative agency Start Asia
Creative director Mike Dorrian
Copywriter Jo Pearce
Strategists Caroline Waite, Sara Earnshaw
Web development Kitchen
Exposure Online


Related Articles

Just Published

21 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

22 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

23 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

1 day ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.